Aim for something other than your foot

Is it possible to hurt your your voiceover business by increasing traffic to your website? Check out the answer given by Melissa Burdon in this post at the Future Now site.

Here’s just a quick sample…

Let’s assume that you’re converting two percent of your visitors. Sadly, this is more or less the industry average. You can tell yourself you made two out of every hundred visitors to your site happy (you hope). You should be asking yourself how come you couldn’t make the other 98 happy.

If your website is part of your marketing efforts for your voiceover business, as it should be, take a few minutes to read the entire article.
(edited to fix typos and code)

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