Comments on: Marketing substance http://bobsouer.com/blog/2007/08/06/marketing-substance/ Posts about life and assorted other ramblings now and then Wed, 10 Mar 2010 16:10:55 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Bob http://bobsouer.com/blog/2007/08/06/marketing-substance/comment-page-1/#comment-5889 Bob Tue, 14 Aug 2007 02:30:30 +0000 http://bobsouer.com/2007/08/06/marketing-substance/#comment-5889 Bobbin, Thank you. I quite agree. Be well, Bob Bobbin,

Thank you. I quite agree.

Be well,
Bob

]]> By: Bobbin Beam http://bobsouer.com/blog/2007/08/06/marketing-substance/comment-page-1/#comment-5888 Bobbin Beam Tue, 14 Aug 2007 02:21:11 +0000 http://bobsouer.com/2007/08/06/marketing-substance/#comment-5888 Bob, This too is an excellent find. In an Attention Deficit world, we tend to lose sight of our emotions, many times because we lack the time to allow ourselves to feel. Feeling and speaking are what make us human, and set us apart from the rest of the plant and animal kingdom. Thank you for sharing this one. Best, Bobbin Beam Bob,
This too is an excellent find. In an Attention Deficit world, we tend to lose sight of our emotions, many times because we lack the time to allow ourselves to feel. Feeling and speaking are what make us human, and set us apart from the rest of the plant and animal kingdom. Thank you for sharing this one.
Best,
Bobbin Beam

]]> By: Bob http://bobsouer.com/blog/2007/08/06/marketing-substance/comment-page-1/#comment-5855 Bob Tue, 07 Aug 2007 15:56:26 +0000 http://bobsouer.com/2007/08/06/marketing-substance/#comment-5855 Jeff, I very much appreciate your helpful comments and the link to Walter's article. More grist for the mill, for sure. Please give my greetings to Anthony and Holly when you have opportunity. Be well, Bob Jeff,

I very much appreciate your helpful comments and the link to Walter’s article. More grist for the mill, for sure.

Please give my greetings to Anthony and Holly when you have opportunity.

Be well,
Bob

]]> By: Jeff Sexton http://bobsouer.com/blog/2007/08/06/marketing-substance/comment-page-1/#comment-5854 Jeff Sexton Tue, 07 Aug 2007 15:37:52 +0000 http://bobsouer.com/2007/08/06/marketing-substance/#comment-5854 Bob, Thanks for the post about my article. I actually started out that series with a post on Intellect vs. Emotion, so we seem to be on the same wavelength ; ) Since you related emotion and style back to sound/voiceovers I couldn't help but think of this incredible article by Walter Murch, where he talks about the difference between encoded sound (intellect) and embodied sound (emotion). In this example, speech is encoded and music is embodied. Sound effects are somewhere in the middle - especially sounds with symbolic significance such as the door slam that ends the first Godfather movie. Anyway, I'm hardly doing the article justice, so just go read it here: http://filmsound.org/murch/murch.htm It's the one titled "Dense Clarity Clear Density" -Jeff Bob,

Thanks for the post about my article. I actually started out that series with a post on Intellect vs. Emotion, so we seem to be on the same wavelength ; )

Since you related emotion and style back to sound/voiceovers I couldn’t help but think of this incredible article by Walter Murch, where he talks about the difference between encoded sound (intellect) and embodied sound (emotion). In this example, speech is encoded and music is embodied. Sound effects are somewhere in the middle – especially sounds with symbolic significance such as the door slam that ends the first Godfather movie.

Anyway, I’m hardly doing the article justice, so just go read it here:

http://filmsound.org/murch/murch.htm

It’s the one titled “Dense Clarity Clear Density”

-Jeff

]]> By: Bob http://bobsouer.com/blog/2007/08/06/marketing-substance/comment-page-1/#comment-5846 Bob Mon, 06 Aug 2007 19:26:24 +0000 http://bobsouer.com/2007/08/06/marketing-substance/#comment-5846 Brian, Thank you for those excellent comments. Be well, Bob Brian,

Thank you for those excellent comments.

Be well,
Bob

]]> By: Brian in Charlotte http://bobsouer.com/blog/2007/08/06/marketing-substance/comment-page-1/#comment-5844 Brian in Charlotte Mon, 06 Aug 2007 17:47:11 +0000 http://bobsouer.com/2007/08/06/marketing-substance/#comment-5844 Bob, I did just what you said, I read the article. These folks are some "thinkers" for sure. I would have to totally agree with them that: "Buying decisions are driven by emotion, and style affects us emotionally." I was in car sales about 15+ years ago and one of the key things they teach you is "You need to get the customer in the car and then on a test drive". They know the affect the "new car smell" has on folks. Also, I don't know what the stats are, however I remember being trained that of those who actually get in a car and go for a test drive at the dealership, they tend to purchase within 72 hours of that test drive. Thus, the sales managers never wanted you to "let a customer go" because they knew the odds are that the person will buy somewhere in the next few days. Yes, emotion has much to do with our choices...good or bad! Brian in Charlotte Bob, I did just what you said, I read the article. These folks are some “thinkers” for sure. I would have to totally agree with them that:
“Buying decisions are driven by emotion, and style affects us emotionally.”

I was in car sales about 15+ years ago and one of the key things they teach you is “You need to get the customer in the car and then on a test drive”. They know the affect the “new car smell” has on folks. Also, I don’t know what the stats are, however I remember being trained that of those who actually get in a car and go for a test drive at the dealership, they tend to purchase within 72 hours of that test drive. Thus, the sales managers never wanted you to “let a customer go” because they knew the odds are that the person will buy somewhere in the next few days.

Yes, emotion has much to do with our choices…good or bad!

Brian in Charlotte

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