In his latest article, Tom Asacker provides some thoughtful guidance on how to stay on track with your marketing as you navigate the rapidly shifting winds of our current business culture.
And while you’re at Tom’s site, check out the post from yesterday. For a number of years now, I’ve heard the expression “a brand is a promise.” Tom has a somewhat different point of view, that is well worth a few minutes of your time and more than a few minutes of reflection and thought after you read.
