The term branding gets tossed around these days like an ingredient in a salad mix. Here’s a superb insight by Grant McCracken about how you need to stand out. (A hat tip to Tom Asacker for the link to Grant’s post.)

Posted April 10, 2009 by Bob
The term branding gets tossed around these days like an ingredient in a salad mix. Here’s a superb insight by Grant McCracken about how you need to stand out. (A hat tip to Tom Asacker for the link to Grant’s post.)

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[...] out Bob Souer’s blog on branding today. He references Grant McCracken writing about Amy Poehler and Tina Fey. Fey [...]
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