Comments on: The seven wonders of branding http://bobsouer.com/blog/2009/11/25/the-seven-wonders-of-branding/ Posts about voiceover, life and assorted other ramblings from Bob Souer Mon, 13 Feb 2012 22:14:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bob http://bobsouer.com/blog/2009/11/25/the-seven-wonders-of-branding/comment-page-1/#comment-10776 Bob Thu, 26 Nov 2009 04:22:25 +0000 http://bobsouer.com/blog/2009/11/25/the-seven-wonders-of-branding/#comment-10776 Anthony, Always appreciate your contributions to the comments here. Be well, Bob Anthony,

Always appreciate your contributions to the comments here.

Be well,
Bob

]]> By: Anthony Mendez http://bobsouer.com/blog/2009/11/25/the-seven-wonders-of-branding/comment-page-1/#comment-10775 Anthony Mendez Thu, 26 Nov 2009 02:47:05 +0000 http://bobsouer.com/blog/2009/11/25/the-seven-wonders-of-branding/#comment-10775 Marty has a point. As a married man and "Daddy," I most certainly will never short sell the value of "repetitive messaging:" Daddy! Daddy! Daddy! Daddy! Daddy? Fine! You can have that lollipop! Marty has a point. As a married man and “Daddy,” I most certainly will never short sell the value of “repetitive messaging:”

Daddy! Daddy! Daddy! Daddy! Daddy?

Fine! You can have that lollipop!

]]> By: Bob http://bobsouer.com/blog/2009/11/25/the-seven-wonders-of-branding/comment-page-1/#comment-10774 Bob Wed, 25 Nov 2009 17:45:49 +0000 http://bobsouer.com/blog/2009/11/25/the-seven-wonders-of-branding/#comment-10774 Marty, Good thoughts. Of course, some things we recognize with positive associations, some not so much. Be well, Bob Marty,

Good thoughts. Of course, some things we recognize with positive associations, some not so much.

Be well,
Bob

]]> By: Marty Wall http://bobsouer.com/blog/2009/11/25/the-seven-wonders-of-branding/comment-page-1/#comment-10773 Marty Wall Wed, 25 Nov 2009 16:28:32 +0000 http://bobsouer.com/blog/2009/11/25/the-seven-wonders-of-branding/#comment-10773 I think the bottom line is that you must rationally (and probably experientially) believe and understand marketing concepts before you spend time and money on them. So, if something does not broadly make sense for you as a human and a consumer, don't do it in your business. For instance, my gut and experience tell me he short-sells the value of repetitive messaging. While it is true that repetitive messaging alone won't cause a mysterious "click and whirr" in a consumer's mind causing her to buy immediately, it does cause a not-so-mysterious click and whirr that signifies recognition, even if it is the same "old" message over and over. That's more than half the battle, and should not be taken lightly. I think the bottom line is that you must rationally (and probably experientially) believe and understand marketing concepts before you spend time and money on them. So, if something does not broadly make sense for you as a human and a consumer, don’t do it in your business. For instance, my gut and experience tell me he short-sells the value of repetitive messaging. While it is true that repetitive messaging alone won’t cause a mysterious “click and whirr” in a consumer’s mind causing her to buy immediately, it does cause a not-so-mysterious click and whirr that signifies recognition, even if it is the same “old” message over and over. That’s more than half the battle, and should not be taken lightly.

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