1. Playing the game

    Posted May 12, 2012 by Bob

    My studies with Marice Tobias started in October of 2007. Her insights and counsel are legendary for a reason. Her ability to help you focus on the things you’re doing to trip yourself up is simply amazing. How, having said that as an introduction, I hope you’ll take a few minutes to read Marice’s blog posts about celebrities and voiceover. It’s well worth a few minutes of your time.

    Category: Career Advice, General, People | Comments (0)

  2. One way to relax your voice

    Posted May 11, 2012 by Bob

    The wonderful Nancy Wolfson provides this free voiceover lesson on relaxing your voice.

    Category: Career Advice, General, People | Comments (0)

  3. Being nice is for winners

    Posted April 14, 2012 by Bob

    As Seth Godin points out in a recent blog post called The end of the diva paradox there’s a big upside to being nice to people. As my friend Phliip Banks would say “Think on!”

    Category: Career Advice, General | Comments (3)

  4. One important word

    Posted April 11, 2012 by Bob

    My friend Jeff Tobin is a superb business coach who blogs about business and marketing. Now and then what he writes will really hit me between the eyes. His blog post yesterday is one example. It’s called One Word That Changes Everything. It’s well worth a few minutes of your time.

    Category: Career Advice, General | Comments (0)

  5. The sound of the meaning

    Posted March 30, 2012 by Bob

    Here’s another superb free voiceover lesson from Nancy Wolfson.

    Category: Career Advice, General, People | Comments (0)

  6. How important is the end of the sentence?

    Posted March 29, 2012 by Bob

    Nancy Wolfson, one of my most favorite people and a world class voiceover coach, offers this quick video tip.

    Category: Career Advice, General, People | Comments (0)

  7. The most important marketing

    Posted March 10, 2012 by Bob

    I don’t know about you, but for many years the single thing that kept me from really moving forward with my voiceover business was a lack of confidence. Oh, I knew that I had a “nice” voice. I knew that I was pretty good at reading technical copy and sounding like I knew everything I was saying. But, fundamentally, I didn’t really believe I was good enough to accomplish everything I was hoping to accomplish.

    Two people have made a huge difference in my thinking over the last few years, and that has made all the difference.

    Nancy Wolfson. And Marice Tobias. These two ladies, through their superb coaching, helped me understand that I am enough. I just need to do what I all ready know how to do and simply be myself. Their methods are different, but between the two of them, the message finally sank in.

    Now, I mention all of this to introduce you to a recent blog by Seth Godin called Conflicted. It’s well worth a couple of minutes of your time.

    You see his key point? The person you most need to market to is … you. You have to believe, really believe, you are enough before you can truly moving forward the way you want to move forward. In fact, all of the other marketing and selling you may be trying to do? Until you understand that you really are enough, isn’t going to get you anywhere near what you’re looking for. But catch hold of this simple truth and the momentum will begin to build.

    Try it. You’ll see.

    (edited to fix typo)

    Category: Career Advice, General | Comments (7)

  8. Your personal brand

    Posted March 6, 2012 by Bob

    My friend Blaine Parker writes a weekly screed he calls HOT POINTS! He’s given me permission to republish today’s edition, which I think is chock full of valuable insights for all of us voiceover types.

    HOT POINTS for The Week of March 5, 2012
    COULD HOT POINTS HELP SOME POOR SOUL YOU KNOW?

    Subscription to this relentless weekly screed is now available to anyone you might deem worthy. Just send your victims to the newsletter signup page at Slow Burn Branding.

     

     

     

    THE POWER OF OMISSION IN YOUR PERSONAL BRAND

    In these relentless weekly screeds, we’re frequently ranting about the ingredients required for building a business’s brand.

    We don’t typically spend so much time talking about personal brand.

    Perhaps we’ve been giving personal brand short shrift. Maybe it’s time we looked a little more seriously at what personal brand can mean to your business.

    Especially if you’re a sole proprietor or a consultant, your personal brand is significant. A powerful personal brand can change your life.

    A powerful personal brand can help you leap tall buildings and change course of mighty rivers.

    Metaphorically, of course.

    But it can do all this only if you’re smart enough to leave stuff out.

    BRANDING FOR LAUGHS AND PROFIT

    We’ve talked previously about how successful comedians represent the power in personal branding.

    For example, compare Andrew Dice Clay with Jeff Foxworthy.

    Dice is not nice. You wouldn’t ask him to babysit your three-year old. You might call him and say, “Hey, I need a creative and vile way to talk about sex with animals. Any ideas?” You will not take your mother to see Andrew Dice Clay unless she wears a leather jacket and keeps a pack of Luckys rolled up in the sleeve of her T-shirt just above the “live to ride” tattoo.

    But the kinder, gentler, “you might be a redneck if…” happy-go-lucky hick Jeff Foxworthy? Sure. You could ask him to babysit your three-year-old. You might even go to church with him. You can be fairly certain that he helps old ladies cross the street without pushing them in front of a bus.

    Two very distinct, different and polarizing brands. Two very successful brands.

    And if you’re a faithful reader to this relentless screed, you also know something else about Mr. Foxworthy.

    You know about one of those important things that he knew to leave out of his brand.

    HE’S A COMPUTER GENIUS

    Foxworthy went to one of the nation’s finest institutions of higher learning, majored in computer engineering and used to work on IBM mainframes.

    It’s definitely something to be proud of.

    You also haven’t heard about it in his comedy.

    In fact, you probably haven’t heard about it at all unless you’ve researched his life.

    That’s because Mr. Foxworthy apparently understands the power of omission.

    “You might be a redneck if…” does not jive with juggling the zeroes and ones inside some of the largest and most powerful computers in the world.

    And Jeff Foxworthy is not alone in this kind of skilled omission.

    Other personal brands have deceived you through their ability to omit irrelevant info in deference to honing the keenly honed blade of brand.

    HOW’S YOUR BRAND IN FRONT OF THE CAMERA?

    Just to show that this power-of-omission branding is nothing new, let’s venture back to the golden years of Hollywood.

    There’s an actress whose brand was one of great beauty. She was always cast as glamorous and seductive.

    If you’re a fan of film, you probably know who she is. Born to assimilated Jewish Austro-Hungarian parents in 1913, her given name was Hedwig Eva Maria Kiesler.

    We know her as MGM’s silver screen stunner, Hedy Lamarr.

    She was gorgeous. She was always cast for her looks. The glamorous and seductive beauty was her brand.

    She certainly wasn’t known for her brains.

    Which is why it might come as a surprise to find out that Hedy Lamarr was co-holder of a US patent for spread-spectrum communications and frequency hopping.

    COME ON UP TO MY PLACE FOR A LITTLE POWER FLUX DENSITY LIMITATION, BABY

    Yes, indeedy.

    In a pre-digital age of analog radio communications, Hedy Lamarr designed a way in which radio signals could be spread across a frequency domain with the express goal of guiding US Navy torpedoes to their targets in a way that couldn’t be jammed by the Nazis.

    She presented it to the Navy. Know what they said?

    In essence: “We appreciate your interest in the war effort. You’d be better suited to taking your glamorous brand on the road and raising money from an adoring public.”

    They had no interest in her technology.

    But they did understand her brand. That might even be why they had no interest in her technology.

    Had she handed her spread-spectrum torpedo guidance plans to John Barrymore and sent him into that meeting in a white lab coat, things might have been different.

    Hedy Lamarr’s personal brand was wildly successful, and that brand precluded her from being seen as a brainiac.

    Being brainy is something to be proud of. But the studio knew genius didn’t have a whit to do with her brand and it was left out.

    See also, Jeff Foxworthy: not a computer engineer as far as you know.

    IS THAT AN INGOT OF AUSTENITIC NICKEL-CHROMIUM-BASED SUPERALLOY IN YOUR POCKET OR ARE YOU JUST GLAD TO SEE ME?

    Another profession not known for bringing super geniuses to the runway is modeling.

    Instead, the modeling business is known for creating that iconic creature known as the super model.

    Periodically, there are certain women who become globally exulted as the most beautiful in the world, and they are endlessly paraded before us draped in all manner of overpriced designer wear that looks good on nobody but tall, skinny women who get paid big money to parade accordingly.

    You would not think about sitting down with a super model and having a game of chess.

    Which is why it’s all the more interesting to find out that the fabulous Cindy Crawford, she of the prominent mole, was (a) valedictorian of her high school class, and (b) was accepted to Northwestern University on a chemical engineering scholarship.

    Yes, had she stuck with chemical engineering, Ms. Crawford could be toiling away somewhere in an obscure laboratory, figuring out a new process for separating impurities and various non-methane hydrocarbons and fluids from natural gas in order to make it pipeline quality.

    Instead, through the magic of YouTube, she will forever be with us as the host on House of Style.

    Proud to be a genius? Perhaps.

    But not too proud to leave it out of the brand.

    OMISSION IS ONE OF THE MOST POWERFUL TOOLS IN BUILDING ANY BRAND

    Big brands thrive on intense focus.

    Your personal brand is no different.

    One of the frequent challenges I’ve faced in working with small business owners on their advertising is an unwillingness to Leave It Out.

    Typically, it’s ego talking. “This makes me important and people will care!”

    Well, it might make your mother care.

    Often, it’s fear-based. “I’m afraid that if I don’t say this about me, people won’t like me!”

    Well, if you’re trying to sell widgets, knowing that irrelevant thing about you isn’t going change their opinion about you re their intrinsic need for widgets.

    As with any other exercise in branding, the Prime Is Imperative.

    What is the ONE thing you want to be known for?

    AND THAT IS INTENSELY DIFFICULT TO FIGURE OUT FOR YOURSELF

    Because with an entire lifetime under your belt, there are uncountable things to be known for.

    Figuring it out takes hard work.

    It often requires assistance.

    But knowing what to leave out is vital to figuring out The One Thing.

    Hedy Lamarr’s glamour and beauty.

    Cindy Crawford’s gorgeous, all-American mole.

    Jeff Foxworthy’s redneck roots.

    Geniuses, all three.

    And part of the genius is that the genius always stayed behind the curtain.

    As always,

    Blaine Parker
    Your Lean, Mean Creative Director in
    Park City

    www.slowburnmarketing.com
    www.spotsbeforeyoureyes.net
    Follow on Twitter @blaineparker

    Category: Career Advice, General, People | Comments (1)

  9. An Intermediate level on-line voiceover class

    Posted March 5, 2012 by Bob

    Juan Carlos Bagnell, otherwise known as Some Audio Guy, is going to hold a 4-week series of voice acting classes starting in April. Details are on Juan’s blog.

    Category: Career Advice, General | Comments (0)

  10. Pat Fraley in Dallas this month

    Posted March 2, 2012 by Bob

    Pat Fraley is holding a voiceover workshop in Dallas the weekend of March 10th and 11th at Cakemix Recording in Dallas.

    Category: Career Advice, General | Comments (0)

  11. Talking to one person

    Posted February 25, 2012 by Bob

    A bit of conventional wisdom you’ll often hear about how to be more conversational or more “real” in your voiceover work is to “just talk to one person.” But, as my friend Juan Carlos Bagnell (also known as Some Audio Guy) points out in his recent blog post Stop Talking to One Person, there’s a lot more to doing a good voiceover than applying that one bit of conventional wisdom.

    Category: Career Advice, General | Comments (0)

  12. Mentoring

    Posted February 23, 2012 by Bob

    My friend Karen Commins asked me the other day to offer some thoughts about being a mentor to other voiceover people. She also asked my permission to use those comments in a blog post she was preparing, permission I gladly gave. Karen’s blog post is Are you looking for a mentor in voiceover?  Like all of Karen’s blog posts, it’s thoughtful and well-written and is well worth your time.

    Category: Career Advice, General, People | Comments (4)

  13. What about me?

    Posted February 14, 2012 by Bob

    As you scroll through the tweets and Facebook updates from your friends in the voiceover business, you might be tempted to despair because it seems like everyone else is getting lots of work and you aren’t. A check of objective reality would quickly demonstrate that things are not always what they seem.

    Now, I’m not running down anyone who excitedly posts about something they’ve recently booked or accomplished. I genuinely love seeing my friends do well. I’m just trying to say that comparing what you are doing by yourself with what 100 of your friends are doing in the aggregate isn’t an accurate or fair comparison. At any given moment someone else is always going to be a bit busier than you are. By the same token, at any given moment you are more busy that some others are.

    What I’m leading up to with the above, is to revisit a point I’ve made previously about the value of generosity or selflessness. Seth Godin has written brilliantly about this subject in his recent post titled The sad irony of selfishness. Do not fear being generous. While you may seem to fall behind now and then as you pass along to others what you cannot or should not do yourself, in the long run you will gain more than you give. No, as Seth points out in his blog post, this isn’t guaranteed. But, isn’t all of life full of risks? And aren’t those who win big always those who also risk big?

    (edited to fix typo)

    Category: Career Advice, General | Comments (2)

  14. New article at VoiceOverXtra

    Posted February 13, 2012 by Bob

    John Florian has just published an article I wrote called The Secrets To Becoming Exceptional for his excellent VoiceOverXtra site.

    Category: Career Advice, General | Comments (0)

  15. SAG Foundation Voice-over Summit 2012

    Posted February 8, 2012 by Bob

    The SAG Foundation presents an event benefiting the Don LaFontaine Voice-over Lab. The series of discussions on the art and future of voicever is broken down into two sessions. Each session is presented over 4 different days, starting February 21st. All the details are available at this special page of the SAG Foundation site.

    Category: Career Advice, General | Comments (0)

  16. How mobile are you?

    Posted February 7, 2012 by Bob

    This question could lead to a discussion about being able to record voiceovers while you are traveling, but this time that’s not where I’m going with this question. (I’ll come back to that one another day.) No, this time I want to point out that if you aren’t thinking about how your website looks on a mobile device, it’s time to start.. To get prime your pump, here’s an excellent article called Go Mobile or Go Home on the Fame Foundry blog.

    Category: Career Advice, General | Comments (0)

  17. What you believe is vital

    Posted February 1, 2012 by Bob

    Take a few minutes to read Dan Friedman’s latest blog post called What Do You Believe? These are sage words of advice that I hope you will both read and heed.

    Category: Career Advice, General | Comments (1)

  18. Invite the Avalanche – part 6

    Posted January 30, 2012 by Bob

    Yesterday I wrote about the pitfall of being average. Now, let’s get very real for a moment. No one, no matter how talented and dedicated and industrious is going to be able to excel at everything. We’re all going to have areas of weakness and average-ness. Even in our professional lives, some things are going to be outside of not only our comfort zone, but our ability.

    Having established that, here’s what I also know. You can be exceptional if you will take the time and exercise the humility needed to learn what you need to learn in order to become exceptional. Once you’ve begun this process, stick with it. The main thing that can derail you on your journey to being exceptional is to change directions or change focus. Doing so will derail your efforts every time. Needless to say, quitting will also derail you.

    And once you’re on your way, here’s something you won’t hear from a lot of people. Don’t be afraid to say “no.” Know yourself, your strengths. You can’t please everyone. You really can’t be all things to all people. So don’t even try. Say “no” to the things that aren’t right for you. I do this all the time.

    But, when you say “no,” keep in mind that this can still be a win for you. Refer a job that isn’t right for you to someone it is right for. In fact, when you do so, it’s a win for not just you, but your friend who gets the job and the client who gets what he or she needs. Do that often enough and you won’t know what to do with all the work you do have.

    What? Turning down work leads to more work? Yes. Because at least some of those people to whom you refer work, will refer things back to you. And at least some of those clients you helped are going remember you, too and when they have something that is right for you, who do you think they’re going to call? Yep. You.

    The more you concentrate on doing the work you are best at, the work you most enjoy, and turn down everything else by referring that work to someone else, the bigger your avalanche is going to grow.

    (edited to fix typo)

    Category: Career Advice, General | Comments (0)

  19. Playing the averages

    Posted January 29, 2012 by Bob

    Average is just that, average. As Seth Godin points out in a piece published at Business Insider, being average not only isn’t good enough any more, it’s much worse than that. This is true in the voiceover business as much as it is in any other business. I need to keep raising my skills. So do you. This isn’t so much to get ahead as it is to simply keep moving.

    The real secret to avoiding “average” however, is to be you. If you’re trying to be the next whomever, stop. Find your voice. Build your business around the things you love voicing. Not only will you be happier, you’ll almost certainly be better paid, too. Just as I am the world’s exclusive source for voiceovers by Bob Souer, you are the world’s exclusive source for voiceovers by you.

    Category: Career Advice, General | Comments (0)

  20. The Actors Library

    Posted January 26, 2012 by Bob

    While it’s not just for voice actors, there’s a ton of valuable information available for us voiceover types at Kristine Oller’s The Actor’s Library. Highly recommended. As is Kristine herself. Oh, The Actor’s Library is completely free!

    Category: Career Advice, General, People | Comments (1)

  21. New additions to Pat Fraley’s Free Lessons

    Posted January 12, 2012 by Bob

    Pat Fraley is a top flight voiceover talent, a superb and thoughtful coach, and a friend. He’s also prepared a number of free voiceover lessons on a page at his website called, originally enough, Free Lessons. He’s just recently posted 3 new lessons on demos, confidence and flow, but really if you haven’t visited the page in a while, it’s well worth exploring.

    Category: Career Advice, General, Getting started in Voiceover, People | Comments (0)

  22. Fees and things

    Posted January 7, 2012 by Bob

    My friend Derek Chappell writes a very fine voiceover blog. Recently he posted some thoughts about rates and fees that is well worth a few minutes of your time.

    Category: Career Advice, General | Comments (2)

  23. Faffcon 4 registration will open on Friday

    Posted January 4, 2012 by Bob

    General registration for the 4th edition of Faffcon, which will be held March 23-25, 2012 in Ventura Beach, CA, opens at Noon Eastern/9:00 AM Pacific on Friday of this week (January 6th). 25 of the 100 spaces available will be released 24 hours earlier to us frequent Faffers. I will register the first moment I can. I hope to see you there!

    Category: Career Advice, General | Comments (0)

  24. Invite the Avalanche – part 2

    Posted October 10, 2011 by Bob

    The power of accumulated time is something most of us don’t understand or if we do, we don’t really want to. My friend Dan Friedman blogged today about this subject with great eloquence in a post called The Most Difficult Part to Being in Voiceover. I’ll wait a minute until you’ve had the time to read and absorb what he said. When you’re done, click the “back” button and we’ll pick up again.

    Good, but a little difficult to swallow in some ways, isn’t it? We don’t want to have to wait, but Dan’s right. Waiting is part of the deal. By the way, the waiiting bit is true for those of us who have been doing voiceover for years, just like it is for those who are just getting started or who’ve been doing voiceovers for a short time. And not just in looking back. We all have to wait, sometimes for a long time, in lots of different ways. It’s part of the deal.

    The cool thing is that there’s something you can do to make the time pass a little more quickly. It’s to harness the power of the magical little E.L.B.s. You can read about these magical little creatures in the archives of the Monday Morning Memo, if you’d like to know a bit more. But, here’s the short version.

    Every day, every single day, don’t go to sleep until you’ve made at least one step forward on your journey. It doesn’t matter how big or small the step. It doesn’t matter if it’s publicly visible or something only you know about. But every day you have to take some kind of action, move at least some tiny bit in the direction you’re going. If that’s success doing voiceovers then that’s the direction you need to head.

    And the cumulative power of those little steps, taken one day after another, day after day will amaze you because it’s not one day’s action added to the next day’s and the day after that and so forth and so on. They don’t just add one to another. They begin to compound and multiply and before you know it, you’ve made an amazing amount of progress.

    For 26 years I worked on voiceover as much as I possibly could, and things have gone pretty well for years; but it wasn’t until just the last 5 years or so that things have really taken off.

    If you really do want an avalanche (remember I’ve all ready warned you it’s not fun to be sitting until that avalanche when it falls on you), you’re going to have to work at it every day, one little bit at a time. Unlike a real avalanche, which can be accelerated by explosions and the like, the avalanche of work has to be started one little bit at a time.

    Are you ready to do the work? The only thing necessary is for you to start.

    Category: Career Advice, General, Getting started in Voiceover | Comments (2)

  25. Pat Fraley and his character voices are coming to NYC

    Posted September 21, 2011 by Bob

    Pat Fraley is making a trip to the East Coast next month. If you are interested in character voices, audiobooks, animation and games you really should study with Pat. Details are on his web site.

    Category: Career Advice, General, Getting started in Voiceover | Comments (3)

  26. Marice is also in Austin this month

    Posted September 10, 2011 by Bob

    Marice Tobias is coming to Austin, TX:

    Category: Career Advice, General | Comments (0)

  27. Marice in LA, this month

    Posted September 7, 2011 by Bob

    Details here:

    Category: Career Advice, General | Comments (0)

  28. So where are the dominos?

    Posted September 3, 2011 by Bob

    The other day I posted some thoughts that flowed from a Seth Godin blog piece at The Domino Project about luck and work and the old way of doing things in the publishing business. I made the analogy that auditioning for voiceover work is, in some ways, similar to the way the publishing business was run.

    Now, I have nothing against auditioning as a way of getting voiceover work. I audition for things myself and in fact book work from auditions multiple times each year. But, auditioning is a process that leaves only one person with a job when many applied for it.

    It’s much better when the work comes directly, without an audition, through relationships all ready established; or through relationships based on referrals from existing clients. This works very well for those of us who have been doing voiceovers for a while. But, as one of my good friends pointed out the other day, what about those who are just getting started? They don’t have a pool of existing clients from whom to get work or referrals.

    Those comments from my friend have led me to think about this subject quite a bit in the last few days. I certainly don’t want to leave anyone with the impression that building relationships and getting work repeatedly from clients happens by magic or just by thinking about it.

    Actually, thinking about it is important. But, after the thinking comes the doing.

    For example, are there things you could do based on your own creativity that can lead to work? One friend came up with an idea to market her voiceover services directly to a category of businesses in her area. Made some phone calls. Put in some effort turning her idea into something practical and useful to those businesses. It didn’t happen overnight and it took some concerted effort and persistence, but it paid off.

    Or, are there people who write about marketing (on a blog or in a freely distributed newsletter for example) from whom you can draw some ideas that you can implement yourself? Now, people writing for the general marketplace probably won’t offer an idea that can be used directly. You’ll probably have to think about how to adapt their ideas to the world of voiceover, but you’re a creative, intelligent person. You can do this.

    What are the businesses that hire the kind of work you do or want to do? For example, let’s say you want to narrate audiobooks. There are a few big players that you can find with little effort; but what about the other publishers who are in the second or third tier of the business? It may take some extra digging to find those companies and, having found them, to learn how to submit to them. Everyone wants the low-hanging fruit. Your goal is to find the fruit that’s not so easy to pick.

    I hope these few random observations help you start thinking about what you can do to move forward. And I’d love to hear how you make strides. Comments are always open.

    Category: Career Advice, General, Getting started in Voiceover | Comments (2)

  29. Dominos and luck and voiceover

    Posted August 30, 2011 by Bob

    One of Seth Godin’s newest enterprises is The Domino Project. Several days ago Seth posted on their blog this question: Are you feeling lucky? Now, because The Domino Project is an effort to reinvent publishing, the most obvious point of that blog post about feeling lucky has to do with publishing. But the application to voiceover is equally important and valid.

    In voiceover, the obvious parallel to the publishing model is auditioning for a job. Just like there would have to be a bestseller every week, there is going to be someone who books the job when auditions are sent out.

    Now, this is not a rant against auditioning. I’ll leave such literary explorations to others. The point I’m trying to make here is that if you build your voiceover business on the basis of auditioning for work, then you’re always operating from the position of being “one of many” and only some of the time are you going to end up as the one who books the job. Sure, in an ideal world, auditions are only sent to a select number of talent; but in the real world where we all live and work, that’s not how it always happens.

    There are lots of factors that contribute to the way things are. Again, I’ll leave the enumeration of those factors to others. What I’m hoping to persuade you to see is that auditioning isn’t the only way to book work.

    Last year was a good year for me. And over 80% of my income came to me directly. An email or a phone call arrived with a message to the effect of: “Dear Bob, we’d like to send you a significant sum of money. Would you record the attached script for us?” This experience isn’t unique to me. Many working professionals in voiceover have learned the value of building relationships with people who want to work with them.

    It takes time, a deep commitment to excellent service, and hard work. Put in the time and effort and you, too, can get those kinds of calls or emails. As you do, I’d love to hear from you.

    Category: Career Advice, General, Getting started in Voiceover | Comments (3)

  30. Generosity and genius

    Posted August 19, 2011 by Bob

    It’s not always the case, but sometimes in our world of voiceover the brightest people are also the most generous. Case in point? Pat Fraley, who is one of the brightest and most talented people I know. He has just updated his “Free Lessons” page. It’s a treasure trove of good stuff and I warmly commend Pat to you.

    Category: Career Advice, General, Getting started in Voiceover, People | Comments (0)

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