Waiting for Your Cat to Bark is the name of a new best-selling book by Jeff and Bryan Eisenberg, a couple of really bright guys who have been teaching folks how to succeed on the Internet for quite some time.
So, what does this book have to do with voice-over? Because the old ways of doing things (not just voice-over, but nearly everything having to do with advertising, marketing, mass communication, etc.), all of these things aren’t just passing away; in many cases they already have.
So, if you’re going to prosper in the months and years ahead, you can just keep doing what you’re doing. (Let me know how that works out for you.) Or, you can invest a few dollars in a book like Waiting for Your Cat to Bark and start moving in the direction the culture is moving. Away from what’s fading away and toward what’s here and growing.
Oh, and if you like that book, check out their previous best-seller Call To Action.