Several weeks ago, the leads coming from Voice123.com changed in a rather significant way. They went from having contact information available for the majority of the leads to almost no leads having contact information.
Like many people, I assumed this was probably because at least some of the time, voice talent were going outside the Voice123.com audition system and contacting the company, even the person, directly; in an effort to get a jump on everyone else. I suppose this practice makes sense if you believe that being one of the first to audition is really important. While I think that idea is true, I think it’s only true the context. People looking for a voice for a project with a budget of several hundred to several thousand dollars are not going to pick the first voice they hear that seems about right. They are looking for an exact match, or the closest thing to it.
And while we’re talking about Voice123.com, your should know that there are some further, and even more significant changes coming to the audition lead process. There’s an overview article here and more details about this new Voice123 Smart Cast sytem here.
I’m very interested to see how this new system works. At present I get cast for voiceover work about 3 times as often through Voice123.com as I do through Voices.com (formerly InteractiveVoices.com). It will be interesting to see if the total number of leads from Voice123 drops and the quality of each lead improves.