My friend Anthony Garcia blogs at A Day in the Life of a Persuasion Architect, along with several other talented folks including Bryan and Jeffrey Eisenberg.
A couple of days ago in a post on the blog, Anthony made a point about the reality that the best designed web site in the world can’t hold a candle to the full-body experience of a real live brick-and-mortar store. But, there is one advantage to the online world, words. Well written web pages can create atom-splitting mental images.
I’m pointing you to this blog post because I want you to realize that you have the responsiblity to make this idea take life when you read the copy you’ve been cast to read. Your performance can either bring those words to life and it can suck the life right out of them. Are you ready to deliver a life-enchancing performance?