My friend Anthony Garcia blogs at A Day in the Life of a Persuasion Architect, along with several other very bright folks. Anthony is one of the best writers I know. A truly brilliant man. A few days ago, Anthony wrote about The Secret Ingredient. Since his work involves helping people make web sites work (not with html programming, but with persuasive words and designs) his post is about web sites. Can you see the application to voiceover work?