I’ve just finished reading this exceptional post at the Nice Blog. I think this might be one of the most interesting things I’ve seen in a long time.
No doubt about it, Americans love to win. We also hate to lose â€“ witness the desolate despair of the losing teamâ€™s city. So when a group of researchers at Emory University in Atlanta conducted a gaming experiment, they expected to see the strongest reactions occur when participants experienced either the thrill of victory or the agony of defeat. To their surprise, they discovered that players experienced the strongest response when everyone won â€“ when the competitors cooperated.
Read the whole thing. After you do, tell me how you see this information applying to the world of voiceover. Comments are open.