While this post at the American Small Business blog isn’t about voiceover, I think there’s a vitally important point to be drawn from it.
It’s extremely easy to imagine that little things aren’t important. Yet, as Jane’s post makes clear, often it’s the little things that influence how other people perceive us. And those perceptions have a powerful influence on whether or not we’re hired again.
My goal with every voiceover session I do is to leave my client deliriously happy with my work. No doubt, I miss that mark much of the time; but it’s still my goal. And as evidence that I don’t always miss the mark, a fair amount of the time, when someone casts me once they do so again.
For example, the very first real voiceover client I ever booked in 1983, still casts me for voiceover work. In that particular case, their business model has changed in the last 10 years, so we don’t do as much work together as we once did. But, I still get work from them every year. Several other clients go back more than 10 years as well. And I’m deeply grateful to every one of them. Of course, I’m equally grateful for even the newest clients.
Hopefully, every one receives the same level of care and attention and passion. That is always my aim. So, how are you “sweating the small stuff?” I’d love to read your comments.