I’ve interviewed Mary C. McKitrick and I’ve written here a few other other times about Mary’s great work ethic and how seriously she takes the process of marketing herself and her voiceover services.
Now, thanks to her latest blog post, you can see for yourself. As I told Mary in a comment, I think the most important line of her entire post is this one…
I would absolutely love to be able to write a newsletter, click Send, and be done with it. That would certainly be easiest for me.
But, staying in contact with your clients and potential clients isn’t about what’s “easiest for me.” It’s about what those clients and potential clients prefer. And there’s evidence to support the email rather than newsletter approach. For example, one of Mary’s clients who writes and distributes a newsletter was in need of some voiceover work. He told Mary…
…that he appreciated my regular emails and that I was the first person he thought of when he needed female voice talent. I had first written to him at the end of March 2006, and his first response was 6 December, with a work proposal.
The title of Mary’s post is “How do you stay in touch?” What ever methods you use, finding work is always going to be a substantial part of your professional efforts. If you don’t put effort into marketing yourself, you won’t be doing voiceovers for a living very long.
Don’t believe me? Try it and see.