If you keep your eyes and ears open and your mind active, you can find lessons for your voiceover career in all kinds of places. Karen Commins, for instance, was on vacation in Egypt recently. The day she and her husand spent at the Great Pyramids turned out to be full of lessons, as she relates brilliantly in this post at her blog.
Here are a couple of key points.
In this setting of vendors barking their prices at us as we passed them, my marketing mind couldn’t help but think: How does a person selling a product that is the same or similar to his competitors distinguish himself in a saturated marketplace?
Karen has 10 observations in response to that question. Every one is well worth your time, but I want to be sure to highlight observation #3…
If you give away something for free, you can’t have any expectation of getting anything in return.
And observation #6…
Just because everybody else in your sandbox is charging low prices and negotiating price cuts with every new prospect doesn’t mean that you have to follow the trend.
As I said, it’s an excellent article. Read the whole thing.
And my thanks to Mary for reminding me to look at Karen’s post again.