A little earlier today I was thinking back on some of the lessons I learned at the 11th International Radio Creative and Production Summit in August of 2006. (Search on the word summit here and you’ll find my reports not only from 2006, but also 2005; and references to experiences from earlier years.)
Anyway, I realized that I hadn’t given sufficient thought to some things I learned from Harlan Hogan in his session. This relates to Harlan’s fundamental approach to the business part of this voiceover business. He said…
Keep your current clients, expand the work from those clients and get new clients.
Simple, isn’t it? Actually doing these three simple things, that’s what separates the professionals from the pretenders.
And while I’m writing about Harlan, check out this interesting article about him. It’s well worth your time. (And while you’re at his site, check out the other interviews and articles about Harlan, here.
One, actually two more things. I have and high recommend both of these books from Harlan Hogan. The Voice Actor’s Guide to Home Recording and VO: Tales and Techniques of a Voice-Over Actor.