When I started publishing interviews on this voiceover blog, I knew the first person I wanted to feature was Mary McKitrick. Who? Oh, if you don’t know by now, you need to strap yourself in for a bit of a ride. Mary’s is a remarkable story. In the last few years she’s made the transition from college professor to voiceover talent. And quite successfully, I might add.
Indeed, a bit part of the reason I admire Mary so much is that in just a couple of years of voiceover experience, she has far surpassed me in her understanding of how to build and grow her voiceover career. And I’ve been making professional money at this game since 1983.
But, this post is about something specific that you’ll find at Mary’s voiceover blog. She has carefully documented her efforts to market her voiceover business through her local Chamber of Commerce, specifically…
I signed up for a table at the Tabletop Expo sponsored by my local Chamber of Commerce. The tables were quite inexpensive, putting the expo within reach of small business owners such as me.
Next came the question of what to give away. Mary, for some time, had…
been longing for MCM Voices pens…
The local business she chose to help her with her pen supply turned out to be a great choice, because not only did they do a terrific job with the pens, he asked a lot of questions…
…what I expected to get out of my participation in the Expo – what kind of people would I be marketing to and what would I be trying to sell? This was very important, because if not for his questions I might not have realized that the one thing I was most likely to be able to sell was something I don’t usually market, namely on-hold messaging and telephony. I subsequently designed a brochure that featured that part of the business much more than I would otherwise have done.
I highly encourage you to read the whole thing from Mary. It’s well worth your time and might yield some valuable lessons for your own marketing efforts.