One of my favorite phrases is “The only constant is change.” I like this phrase, at least in part, because I like plays on words. But, I also like it because it reminds me that there’s always something pushing us to change. We may not like it, but we have to deal with it anyway.
Here’s an example, quoted by Tom Asacker in his blog post about this subject …
… in the most recent past when you wanted to check the time, you looked at your wrist watch. Today, because of the ubiquity and portability of cell phones, you look there instead. In fact, according to AdAge.com, “The world’s watch makers may be in trouble as teenagers increasingly look to their mobile phones — rather than their wrists — to tell time.”
On the one hand, a key to success as a voiceover talent is to build relationships with clients who hire you again and again. Repeat business is wonderful. But, if you succeed in building a bunch of these relationships, that doesn’t mean you can stop marketing and looking for new clients. Because you never know, again quoting from Tom’s blog post …
So, here’s something to be paranoid about: What’s changing in the world of your customers? And how are those changes going to change their expectations of you? Because this I can assure you: Like it or not, change is coming.
How are you preparing to meet the changing requirements of your clients? They have to deal with change all the time, too. So some of them, no matter how long term the relationship, are going away. You can’t just coast along and assume everything is going to stay wonderful. It won’t. Besides, you never know when you’re going to start the next long term client relatoinship.