Dan O’Day has leaped into the blogosphere with both feet, offering thought-provoking ideas about radio programming and advertising on a regular basis. If you’ve visited his blog, you’ve seen that Dan is a superb writer. He’s bright, funny and very willing to tell it like it is, though I appreciate that he always does so courteously. (And with, truth be told, a healthy dose of snark now and then.)
Dan happened to mention to me today that he’s hoping to put a video up on his site, adding that he’s never used video on his blog previously. (Actually this is technically untrue since this post includes a YouTube video of the great Gary Burbank.) In any case, I got a chance to preview his, honestly, shocking video. It’s a tour of The Famous Radio Ranch, where the legendary Dick Orkin works along with his happy team of creative ranch hands, crafting radio and television commercials for clients all over the world. Again, it was more than a little shocking. I had a hard time sitting through the whole thing. But ultimately the video was so strangely fascinating that I watched it all the way through twice.
So, assuming Dan manages to figure out how to post a video of his own on his blog (an open question, since Dan isn’t the most technically savvy guy on the planet) and assuming you stop by his blog this weekend (or better still sign up for his blog’s syndication feed) you may have a chance to see this for yourself.
By the way, while I’m writing about Dan O’Day and Dick Orkin, I’ll take a moment to remind you that Dick is one of the featured guests this the 13th Annual International Radio Creative and Production Summit. Check out the details of the Summit and if you decide to go, and if you put my name as your reference in the comment box in the on-line registration form, I’ll receive a commission from Dan, assuming this is your first time at the Summit. Now, if you don’t want me to receive the commission, just don’t put my name is the comment box. Either way, your price to attend will be the same.
And whatever you decide, don’t miss this video.