The Dan O’Day International Radio Creative and Production Summit kicked off again this year with a closed door session for those of us whom Dan lovingly calls his Repeat Offenders. (The term means we’ve been to the Summit at least one previous year.)
We had a very nice crowd of folks there and talked about a number of issues, some related more to those who work at radio stations and some related more to those of us who work as voiceover talent.
A key comment made by Dan during the session was …
We’re not in business to make our clients happy, we’re in business to make our clients money.
This is such an important point because a major key to success in your voiceover business is repeat business. And people are far more likely to hire you again and again if your work helps them succeed, not just pleases them in the short run.