Dick is truly a creative genius of the first rank and it was inspiring to hear a number of examples of radio campaigns the Radio Ranch has created through the years, in the context of the initial challenges set by the clients and how they found solutions to those challenges through the commercials they created. But, before all that got started, Dan had to convince Dick to actually join him on the platform.
Eventually, Dick and Dan did reconcile.
The entire experience revealed a number of valuable nuggets of information. One of my favorites was that when the Radio Ranch is working on an advertising campaign they don’t just come up with one or two ideas, but actually don’t quit generating ideas until they get as many as ten. Only then do they start actually crafting commercials.
There are many more comments and photos from Summit 2008 to publish, but they will have to wait until after I finish a narration I need to do for one of my clients this evening.
However, I do want to note that I was able to take in a portion of VOICE 2008 today. Nancy Wolfson did a very interesting presentation on branding. And while I was there, I got a chance to catch up for a few minutes with my friend, Anna Vocino.
These have been a couple of simply incredible days and there are two more days of VOICE ahead of us. I’ll post more about both as soon as I can.