Tom Asacker’s latest blog post highlights real value in the context of marketing communications. The application of what he has to say applies to pretty much ever business category and every size organization, but there is much of value for us small business types.
I especially like this point.
People are rapidly adopting technologies, routines and mindsets that remove commercial messages from their visual and cognitive views.
Just “getting your name out there” has become essentially meaningless. Read the whole piece for some thoughts about how to move forward in this new world.