OK. I admit my alliteration impulses took over there for a moment, but that doesn’t diminish the value of what Seth Godin posts today about the differences between putting on a show (expensive, time-consuming, fun) which rarely works as well as we hope it will and telling a story that sticks. Well worth a couple moments of your time.
(My thanks to Stacey Stahl, my manager, for passing along the link today.)