Tracy Pattin emailed this evening with a question about what I’m doing to keep my voiceover business going during the current economic season. Here’s what I wrote for her.
I’m pretty sure there’s no such thing as “recession-proofing” one’s voiceover business. Everyone is going to have some ups and downs; but here’s a quick thought for you.
One critical key for doing well in the long term is to avoid putting all of one’s eggs in a single basket. If a voice actor is doing a ton of commercials and not much else, that’s maybe a voice actor who will go through some lean times in the next year or two.
Those of us who do some commercials, some documentaries, some imaging, some promos, some corporate, some eLearning, some audiobooks? I think we’ll all be OK as long as we continue to work hard at our craft. Work hard at exceeding the expectations of our clients. Work hard at always raising ourselves to the next level in our work.
Be sure to check the VoiceRegistry Blog to see the first entry in this series, from my friend Caryn Clark and to see what Tracy gleans from a wide variety of voice talent.
(update: Tracy has now published my response to her question on the VoiceRegistry Blog.)