I strongly believe in the value of on-going learning, training and coaching. I’ve seen how beneficial it has been in my own voiceover business many times in the last few years. That value was underscored this past week in a big way. During a recent teleseminar, Nancy Wolfson talked about how to interpret the common direction to “be more warm” or “warm it up a bit.” I thought her advice was excellent. Little did I know how excellent.
Less than 24 hours later I was in a recording session with a director with whom I hadn’t previously worked. His direction after our first pass through the copy? “Make it warmer.” That’s right. And, putting into practice what I’d just learned the previous evening, the session ended up going very well. The director was pleased with how quickly we were able to narrow in on exactly what he wanted. Naturally I was pleased because the fee for that session was multiples more than the price of the teleseminar.
Have you had a similar experience of confidently being able to put into practice something you’ve learned? Leave a comment. I’d love to hear about it.
Bill Pryce says
Hey Bob, I’ve got an example of that for you. During a coaching session with MT we were working on flattening out and making my reads more intimate. As an point of reference, we played with the classic “Hal Riney” read.
A few days later an audition came in requesting that very read. I won it, recorded the TV spot, which ran spot national for a couple of years and more than paid for Marice’s coaching and demo production. Coaching pays off.
The spot was for Southwest Airlines.
Best,
Bill
Bob says
Bill,
Thank you. Super example. And for those who may not have picked up on Bill’s use of initials, MT would be Marice Tobias.
Be well,
Bob
Kris Henderson says
Couldn’t agree with you more, Bob.
Bob says
Kris,
Thanks for the comment.
Be well,
Bob