The term branding gets tossed around these days like an ingredient in a salad mix. Here’s a superb insight by Grant McCracken about how you need to stand out. (A hat tip to Tom Asacker for the link to Grant’s post.)
Do you have a distinct brand?
The term branding gets tossed around these days like an ingredient in a salad mix. Here’s a superb insight by Grant McCracken about how you need to stand out. (A hat tip to Tom Asacker for the link to Grant’s post.)