Think long and hard about the blog post by Tom Asacker today. It’s called Great brands: Storytellers or story enhancers? I suspect it will start your wheels turning. It certainly has mine.
I am a story-teller at heart, have been for a long time now. But, the stories I most enjoy telling aren’t my own. They’re yours. The stories of my clients, friends and family. (Not always in that order, of course.)
If you are my client it doesn’t matter if the story you need to have told is a long, complicated instructional talk about the paving industry or a short message about new options in health insurance, telling your story is a great joy to me. Here’s a key quote from Tom’s blog post …
When you’re being interesting, you’re really doing it to enhance their stories, not yours
Exactly. Voiceover work isn’t about me. It’s about you, my client. Ultimately, eventually as time goes on, my friend.
