Tom Asacker writes today about the constant search for attention in the marketplace. He cautions that much of this search for attention is, at best, wasted effort and may even be counter-productive.
Sure, if something pops into view, people will be compelled to look at it . . . once! But spending money to force it to pop into someone’s view is a flawed approach. Like the buzz of mosquitos, the annoyance will ultimately be ignored or brushed off. If they become a big problem, folks will purchase products to eliminate them.
What are you (what am I) doing to be genuinely different, to deliver genuine value, in today’s overcrowded media marketplace?