My friend Dan Friedman’s recent contribution to the ProComm voiceover blog asks “Is Creativity in Commercials Making a Comeback?” I agree with Dan. It seems there is more creativity in commercial writing recently, a welcome development.
Creative commercials coming back in style
Man, I hope so. While it does take more money to hire two voices, most other creative options are free or, as Mr. Friedman said, inexpensive. My guess is that our economic shock left clients with extreme risk aversion, and risk is necessary for creativity.