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bob@bobsouer.com

History

My greatest weakness

General, History, People

In 1980, my first full year working at a radio station, there were two announcers doing commercials that I especially admired and wanted to emulate.

One was Jim Kelly, who had worked for a while at that same suburban Chicago radio station where I got my start. He then went on to work at the old FM 100, (4th bullet point) a Beautiful Music station. And to do a lot of radio commercials.

The other was John Doremus. One memory of John Doremus that is especially precious to me, was a series of announcements he voiced for the Union 76 service stations during the Bicentennial in 1976. Wonderful patriotic messages, delivered in that classic Doremus style.

Both of these men were examples of the archetypical big-voice announcer guy. And back then, that’s what I wanted to be too. To some extent I guess I succeeded. Or at least, I’ve made a fair amount of money doing the big-voice announcer guy for lots of different people since 1979.

However, since 1997, I’ve been working very hard to get as far away from that style as I can. Because, more and more, the only people who want that kind of sound are people who are stuck in the past. And the advertising that’s using that kind of voice on television or radio is losing effectiveness. Every day, a little at a time. But, it’s happening. And the pace is starting to accelerate.

The natural human voice is the sound. Authentic. Raw and unpolished. That’s the sound that’s coming. That’s already here. And I’m working hard to stay as close to my natural voice as I can. To unpolish what I worked so hard for so many years to polish. Because, I want to keep working. And not just on little jobs. And not just on things that are losing ground and losing effectiveness.

As strange as it may seem, my greatest weakness as a voice-over talent today, is the very thing that has been my bread and butter for the last 20 years. My “announcer” voice.

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Filed Under: General, History, People

My daughter in the studio

History, People

This life doing voice work, whether as a talent on the air, or doing voice-overs; this life is, for most of us, not filled stability or predictability. So, I’m very grateful to my family for being so patient with me. Even though I certainly haven’t always deserved their patience.

What follows are the thoughts of my daughter, as she remembers them, from back when she was quite young. I think she was 6 or 7 at the time this took place. (She is 22 now.)

“I was in a recording studio with my father. This was long enough ago that soundproofing was still done with egg crate foam on the walls, which I enjoyed running my hands over. My dad was talking with and doing an interview with another man, I don’t remember who it was. The table was dark wood, and I remember looking down at it and seeing my bag of skittles, bright against the table. I remember thinking how good the skittles would taste, but that I was concerned that the crinkling bag would make too much noise, because my dad was recording an interview with this man. I had had it impressed on me very thouroughly that I had to be very very quiet when daddy was working, and I did not want him to be unhappy with the noise I was making. When they came to a stopping point, I very quietly asked my dad if I could eat my skittles, and was allowed to do so. I just find this story funny, because even at that very young age, I had a sense of what I was or wasn’t allowed to do in the sound studio.”

It can be kind of painful to realize that we get so obsessed with our work that we ignore our children and spouses. But, painful or not, it’s worth remembering…and worth leaning from.

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Filed Under: History, People

Equipment, part 1

History, Tools

Back when Chuck Wagner and I were setting up our studio to record and produce the old Countdown show, the cost of setting up a professional quality home audio studio started at several hunderd to a few thousand 1980s dollars! And went up from there, quickly.

Fast forward to today, and you can add studio quality audio to any decent home computer, Windows or Mac, with this sweet little device: the M-AUDIO MobilePre USB Preamp and Audio Interface. Retail it’s not hard to find for around $150 at any decent sized music story like Sam Ash Music, Guitar Center, etc.

What I especially like about this little baby is that it takes its power from the USB bus, so you don’t have to have an extra outlet for it; and it has switchable 48v phantom power, so you can use it with your studio’s good large-diaphragm condenser mike. (You do have a good studio mike, right?) If not, that will set you back between $200 and $1500, depending on the brand you buy.

The audio quality of the M-Audio MobilePre USB is amazingly clean. With decent low-cost audio software like Sound Forge Audio Studio, or even free audio software like Audacity, you can record your voice tracks, with or without a phone patch from your client, and then save the edited audio to a format you can email or upload to your client.

I love this little box. Probably 60 to 65 percent of my sessions are now recorded using it. The rest are done in someone’s professional studio.

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Filed Under: History, Tools

The pity party

History

It was a pity party. There’s really no other term for it. I was working at a radio station in the west suburbs of Chicago and I was feeling sorry for myself, big-time. You see, the boss had taken the entire staff of the station out to lunch. But, because I was “on the air,” I had to stay behind. And when I say the entire staff, I mean the entire staff, even the receptionist. So along with being on the air live, and watching the transmitter, I had to answer the phone. I was feeling mighty sorry for myself. Yes, indeed.

But, then things took a turn. (Interesting, isn’t it, how the tiniest thing can have a life-changing effect?) Because while I was sitting there in the studio, indulging in my little pity party, the phone rang. Just another little phone call, out of several I had to answer that day, but one that would make all the difference.

The man said, “My name is Mark. My brother Mike and I have a small video production company we’ve just started. We listen to your station sometimes and we’re wondering if anyone there might be interested in auditioning for a voice-over job.” My reply was a sterling example of my quick wit and incisive grasp of the obvious: “What about me?” That’s right. “What about me?” As I think back on it, I’m surprised Mark didn’t just hang up in disgust. But he didn’t.

Instead, he asked if I had a demo. I didn’t, but I didn’t want to say so. Instead, I asked if he could stop by the station around 3 that afternoon to pick it up. He said, “Sure.” Thanked me and we hung up.

A few minutes later, the station manger and the staff returned from lunch. I immediately button-holed my buddy Todd, who was the station’s Production Manager (and who remains one of my very best friends to this day) in something just less than a full-blown panic. “Todd, you gotta help me get a voice-over demo together! There’s a guy coming at 3, who needs it. He called while you guys were all out at lunch. And I think this might be good!”

Now, let me fill in the back-ground a little bit. At the time, 1981, I had been working in radio for a grand total of 19 months; the first 4 of which were part time. Prior to that, the sum total of my professional voice work was a single session recorded 7 years prior. (That story is detailed here.) In other words, I knew essentially nothing. But, Mark had said they were a new company, so I thought that maybe the would be willing to give me a break.

Todd and I went into the production studio (in between my breaks on the air) and listened through some of the commercials I had recorded at the station. Todd picked out a few that he thought I had done well. We dubbed them back-to-back on a cassette tape we pulled from the discard pile. To it we affixed a highly professional typewritten file folder label, proudly proclaiming this tape was “Bob Souer’s Voice-over Demo.”

At 3 PM, the receptionist alerted me that there was man here to see me. As soon as I was done with the news break, I dashed up the stairs (the station’s studio were in the basement) and handed Mark my tape. He thanked me. Said it would probably be quite a while before I heard back from him, but that he would call me back.

Fast forward 9 months. I’m now working for a different radio station, an actual licensed-to-Chicago, union station, called AM820, WAIT. (Long since off the air.) I’ve been working there just a couple of months, when our Operations Manager, Ken, calls me to come to the phone. I have a call.

On the other end of the line, the guy says, “Hi, Bob. I don’t know if you’ll remember me, but my name is Mark and about 9 months ago you gave me a demo tape for a job.” Of course, I remembered him. Mark then told me that they had won the contact for this government job and that they had decided to go with me as the voice talent.

The client was the Fermi National Accelerator Laboratory. The project was called Video News and it was (and still is) an in-house video newsletter, that is updated from time to time. Not as often in recent years, but it continues. The first sessions were in late 1982 or early 1983, I can’t remember anymore. And all these years later, I’m still working with Fred and Jim and their team in Visual Media Services at Fermilab.

And that was the start of my real voice-over career.

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Filed Under: History

The director difference

History, People

From February 1986 to February 1996, I had the remarkable privilege of hosting a national contemporary Christian music radio program called Christian Countdown USA for most of those years, and The CCM Countdown with Bob Souer at the end.

The founder and owner of the program for the first several years was Chuck Wagner. Chuck, who worked for Moody in Chicago for 20 years, was the guy who taught me the value of good direction.

You see, at the time he hired me as his new host for Christian Countdown USA, I had been doing voice over work in the Chicago market for about 3 years. All of it at suburban production houses. But, I thought I knew quite a bit about how to use my voice in a profession manner.

Of course, the truth was, I didn’t know jack. But, I guess Chuck must have heard some promise in my audition, because he picked me out of the pool of about 5 candidates who applied. And we started working together. For a few weeks we recorded at Domain. Then, after it became obvious we couldn’t afford to keep working there, we scrounged studio time when and when we could, relying on the kindness of strangers and fellow broadcasters. Not a recomended way to meet a weekly production deadline!

Eventually, Chuck bought a home in Wheaton, not too far from where I lived at the time in Warrenville. We pooled our equipment. I bought a couple of new pieces of gear, including a custom “plate reverb” unit, a multi-track (4-track) Tascam reel-to-reel recorder and so forth. Eventually we were able to combine all of these random pieces into a pretty fair home production studio. Most of the equipment was mine, but I had no room in my little townhouse for a studio; so we set it up in Chuck’s house.

During the preceding several months, Chuck had been listening, guiding and directing; but because of all of the uncertainty of where and when we would record, and so forth, he was always at least a bit distracted. Now two things converged. First, we had the studio built, so we had a consistent place to work. And, second, Chuck had learned pretty well what my strengths and weaknesses were.

So it was in Chuck’s house in Wheaton where my education really began, into how valuable a good director really is. Chuck understood that the best direction never tells “how to say the line.” But, always, what are we trying to accomplish with this line. Now, there are times (especially when working under tight deadlines) when a line reading is the most effecient way to get something done. But, most of the really satisfying and excellent work stems from the synergy of the director’s guidance and the voice-over artist’s talent for reading and acting.

An authentic performace can’t be faked. (Once you learn to fake sincerity, everything else is easy!) It must come from the honest emotions and thoughts of the performer. Line readings, no matter how well given, are inherently fake; because they can’t come from the guts of the person actually doing the read. And, as is probably more and more obvious to anyone paying attention to the winds blowing through our culture, authenticity is critically important.

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Filed Under: History, People

Way back

History, People

The year was 1974. I was deeply in love, and to be blunt, poorer than the proverbial church mouse. I was putting myself through school at a private college in the Chicago suburbs. Every penny I had, and quite a few I was borrowing, were paying for my education, so I had no money for an engagement ring. You see, I wanted to marry Kathy. She wanted to marry me. Like I said, I was deeply in love.

She confided in her mother about our situation. Mom suggested that a family heirloom diamond was available, one that had belonged to Kathy’s great-grandmother. But, if I was serious about marrying Kathy, I would have to provide the engagement ring and the wedding band to go with it. One of Kathy’s very best friends was the daughter of a jeweler in Madison, Wisconsin; who had just decided to move his business to the Chicago suburbs and merge with an existing jewelry store.

So there we were, going through Mr. Johnson’s jewelry inventory, finding just the right setting for the diamond, and a matching wedding band. All for only $75, including the cost of mounting the diamond. But, as my Dad used to say, I didn’t have two nickels to rub together. Where was I going to get $75?

At the time, Kathy worked for David C. Cook Publishing Company, as an associate curriculum editor. (This was back when they were still located in Elgin, IL.) And one afternoon, a few days after our shopping expedition, Kathy attended a meeting about an upcoming convention. It was decided that the company should prepare a kiosk display that would include a pre-recorded narration about their new releases. But, who could they get to record? There was no narration budget.

At this point, Kathy spoke up and said that her fiance had a “nice voice” and would be willing to work pretty cheap. Whomever was in charge of this project agreed to this suggestion, asked her to call me, and eventually met me at the Domain Communications studio in Wheaton, IL. The agreed upon price was $50 an hour and when we were done recording, the session took one and a half hours.

It was an answer to prayer! And exactly the $75 I needed to get Kathy her engagement ring and wedding band. Thus did I get my first paying voice-over job, the very humble start to my life as a professional voice-over artist. How humble? It would be 9 years before I got another paying voice-over job.

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Filed Under: History, People

Some people I’ve learned from

General, History, People

In my first post, I linked to a few of the people who have helped provide some polish to my voiceover craft. Without a doubt, the greatest influence on my work has been Dick Orkin.

Not that I can hold a candle or even a damp, unlit match, to Dick’s great talent. But, he has been kind enough to teach me a few things at various seminars over the last 8 years. Mainly at this one run by Dan O’Day, (though sadly Dick doesn’t seem to be actively taking part in these annual events any more).

Another powerful influence has been Dick Orkin’s creative and business partner, Christine Coyle (second item). Christine is one of the most gifted directors on the planet, at least when it comes to voice actors, and at these International Radio Creative and Production Summits each year, she has provided much valuable direction and encouragement.

Two other guys have influenced me a great deal, more as a writer than anything else; but writing, like music is extremely useful in the voiceover business. They are (the already mentioned) Dan O’Day and The Wizard of Ads, Roy Williams.

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Filed Under: General, History, People

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