Sometimes you have to let someone else say a thing for you, because you’re too close to your own situation or opinions to be able to express what you mean as clearly as you’d like. That was my experience today reading an article from last month on the Future Now blog called grokdotcom.
For the better part of a decade, we’ve published hundreds of articles, several booksâ€“including 2 New York Times and Wall Street Journal bestsellersâ€“trained thousands of people, and consulted with the goal of educating the entire marketplace (including competitors) about the value-of/how-to convert website visitors into sales, leads, subscribers, etc.
During this time, we’ve armed our subscribers, competitors, licensees and friends with powerful ideas on how to better use web analytics, design more effective landing pages, how to use Google Website Optimizer, what makes people buy, why people share things through word-of-mouth, how to make your pay-per-click and search engine marketing more effective, and even about our methodology for pulling all these things together: Persuasion Architectureâ„¢.
We do it happily! As our friend Sean D’Souza likes to say, “Give the ideas. Sell the system.“
This is the key fact at the heart of this blog. I link to all kinds of other voiceover talents, including lots of other men. I link to every voiceover blog and forum I can find. I post ideas here as often as I can, either things I’ve thought about or things I’ve gleaned from other sites, articles and documents because helping you get better at voiceover helps us all, including me. As does helping you find the voice you need for your project, and then directing that voice to give you the performance needed to tell your story as effectively as possible.
You are not my competition, even if you’re auditioning for the same job that I am. If the clients decide they want Bob Souer, there’s only one voiceover talent on the planet who can pull that off…me. If they want you, it really doesn’t matter how well I did on my audition, you’re going to get the job.
I’m not going to keep the juicy stuff to myself and share some fluff now and then and try to dress it up like it’s juicy stuff. I’m going to give you every idea I have, because, as Bryan says so well in his post…
If you gave away every idea you ever had, people would still step up to ask you to help them, or do it for them. The same can’t be said if you don’t share with them at all.
Read the whole article. Then come on back because I’d love to hear your thoughts and comments.