Have you ever been in a large meeting where at least one of those speaking is wearing a wireless lavaliere microphone? Sometimes that person will neglect to turn off the microphone, resulting in all kinds of embarrassing or distracting sounds echoing through the meeting room. The solution to this little problem is, of course, to always check to be sure the microphone is turned off except when it’s needed.
Life, on the other hand, doesn’t come with an off switch. Seth Godin offers a vivid illustration of this point on his blog, as he reminds us that we are always marketing, even when we think we’re not.