If you’ve read this blog for a while, you’ve seen me mention Tom Asacker a few times. He’s a very bright man with some deep insights into marketing and branding. On his blog he’ll often use a quote as a springboard to one of this points. This example, taken from artist Vincent Van Gogh, offers some tremendously valuable insights.
“Great things are done by a series of small things brought together.”
Tom then offers several examples from the retail industry of how little things have huge consequences. It’s no stretch to conclude that the voiceover business is just like every other business in this regard. Sweat the small stuff. It matters. Maybe more than you think.