For quite some time now, with a few obvious exceptions, the trend in voiceover work has been away from the classic announcer sound and to a real or natural sound. Now, you might think this would be bad news for those of us who do voiceovers professionally. After all, just about anyone can and does talk and everyone who talks sounds like a real person. Right?
Well, sort of. First, what a casting director or voiceover producer means by “sounding natural or real” is kind of like what they mean when they say they want models who look like real people for their magazine or television ads. Somehow all the “real” people still end up looking pretty stunning, don’t they? The same applies to the world of voiceover. Real or natural performance is still acting, just different acting than it was 25 years ago.
My friend Caryn Clark recently attended a local networking event that helped her think through some of these ideas about why hiring a professional voice talent is still the best plan if you want to do the most effective audio and video projects. Caryn’s blog post caught the attention of Stephanie Ciccarelli, who in turn posted about the subject on Vox Daily. Both Caryn’s original post and Stephanie’s post resulted in some very interesting comments.