With thanks to RadioCreativeLand for linking to the story, there’s a very interesting article at RBR.com on vocal performances for commercials.
The article, by the way, is written by Dan Hill, Preseident of Sensory Logic, Inc. and if you’d like to know more about him, he’s featured in another post on the RadioCreativeLand site.
(edited to fix typo, twice.)
wow! nice to have scientific proof of what generations of frustrated production managers have been telling clients and sales people all along! (also proof for the people who want to be sure that auto disclaimers are not noticed by the listener, although their mere presence satisfies a legal requirement.)
Rowell,
Yes, that’s what I thought, too.
Be well,
Bob
Hi Bob,
This is an excellent find of an article! A well-voiced ad is also one that is well-written, and first read aloud by the writer for timing before it is given to the voice actor or narrator, so the pace is controlled. Pitch and intonation are found in casting the right person who is able to do with his/her voice what the desired response of the ad is to be.
Thanks for listening,
Bobbin Beam, Voice Actress
Bobbin,
Thank you for adding these excellent thoughts to the discussion.
Be well,
Bob
I concur with both Rowell and Bobbin. It would be nice if this article was required reading for all salespersons and clients B4 the ad is written, followed up by an article on how to write a good ad as well.
Nikki,
Thank you. I couldn’t agree more.
Be well,
Bob
What a great article! I often wonder what some copywriters are thinking when they try to get .35 or more of copy into a .30. When I listen back to what I’ve recorded, I don’t understand how the listener will ever understand the message the advertiser is trying to get across.
Arlene Kahn
Arlene,
I agree completely. A message is only going to be as effective as it is received. Too much copy is simply a waste of the advertiser’s money.
Be well,
Bob