Being a farm kid from rural Minnesota as I am originally (or as I sometimes say, you can take the Minnesota boy to North Carolina, but you can’t make him like the hot summers) I rather like planting and harvesting metaphors. Not only because they hearken back to the time of my childhood, but also because they nearly always hold more than a kernel of truth in them.
My friend Brian Haymond talks on his blog about some of the seeds he recently planted and how they bore a bumper crop for him. In so doing he demonstrates a couple of truly important principles.
The first of which is that being nice isn’t just nice, it’s good business.
And second, he demonstrates how a relatively modest gesture of gratitude on the part of Apple has turned him from not just a committed customer, but a raving fan … someone willing to shout his gratitude to them and admiration for them from the cyber-rooftops.
This is Twenty-First Century marketing. Brian’s demonstrating it and so is Apple.
What about you? Are you trying to sell or are you building relationships with people?