One of my favorite writers and speakers on the subject of branding and marketing is Tom Asacker. I’ve quoted him here frequently, mainly because what he writes is so often right on the money. This blog post is yet another example of what I mean. While just about everyone around you is worried about how they are going to survive, could there be a better time to build enduring relationships with people by demonstrating that you are in business for them?
Take the opportunities that are right in front of you right now, some of which look like problems or obstacles, and see them for what they are. Then take action.
Or let me put it another way. Why is it that this year, while the whole world seems to be in a financial crisis, my voiceover business is up substantially over last year? Is it maybe because I’m not in the voiceover business, because I’m not really. I’m in the problem solving business. I’m not in business for me, I’m in business for my clients, to add value to their lives. It’s remarkable what happens.