For years, so the story goes, selling has been a numbers game. Because if you have to interrupt people to tell them your story (your sales message), you have to interrupt a lot of people to find a few who will pay attention long enough to even notice, much less respond.
As Seth Godin points out in a blog post called Strangers and friends today, that’s selling to strangers. Which is no longer the only way to sell. Now you can sell to friends, but …
You need to treat friends differently at every step along the way. First, don’t confuse the moments you’re supporting them or connecting with them with the moments when you are doing business. Second, understand that the most powerful win is when your friends tell their friends about you. This is worth 1000 times more than you talking about yourself.
I can’t begin to express how brilliant I think this point is. So, it doesn’t have to be a numbers game any more; but if you’re going to play the non-numbers game, you have to play by the new (which are really very old, when you think abou it) rules. What do you think? Comments are open.