Jonathan L. Yarmis offers some very interesting thoughts about social media and the world of advertising at Business Week. My thanks for Tom Asacker for posting the link to this article on his blog.
Jonathan L. Yarmis offers some very interesting thoughts about social media and the world of advertising at Business Week. My thanks for Tom Asacker for posting the link to this article on his blog.
Hi Bob. It’s an interesting piece! Personally I’m enjoying now being able to market myself on Facebook with a proper URL for the first time, though it will be some time (if ever) before I dip my toe into the murky waters of “targeted ads” for my page.
No doubt though, the degree with which social networking sites like Facebook can help advertisers “narrowcast” their messages to targeted groups will indeed revolutionise the media and advertising industries, and it will be interesting to see how traditional media adapt – or not – to the challenge. I have some of my own theories on that for another time!
Mike
Mike,
Thank you for your cogent and thoughtful comments. I look forward to reading your further thoughts when you publish them.
Be well,
Bob