Many years ago I made a comment to a supervisor about how I was trying to find the most efficient way to get something done. He paused and looked me for a few minutes and then gently pointed out that sometimes “efficient” isn’t the right goal. More often, “excellence” is the right goal, even if it’s not the most “efficient” path. Seth Godin makes a similiar point today in his blog post called Circles of Convenience.
Oh how easy it is for me to make the convenient choice, even though much of the time it’s not the best choice. Or, for that matter, even just one of the better choices. Pursuing excellence in your voiceover work means not taking the convenient option much of the time.
My thanks to Stacey Stahl, my manager and more importantly my friend, for sending the link to Seth’s blog post today.