The importance of unimportance

Some weeks ago my friend Pam Tierney pointed me in the direction of The Simple Dollar, a blog about living more frugally. I’ve enjoyed reading Trent’s articles, but this post from yesterday is so good I just had to share it with you.

Keep repeating, “It’s not about me” and this urge to think of yourself and your job more highly than you should will pass. The essense of our work is to tell the story our client needs to have told. It might be only a few words. It might be hundreds of pages. Whatever the case, it’s their story. They need someone to tell that story for them. That’s where your work opportunities, and mine, come from.

OK, sure, my branding and focus is on storytelling, as you can tell from just looking around here for a few minutes, so of course I’m going to frame the work that way. How else are you going to describe it? Find a way that works for you and think of it that way. Just remember, it’s not about you. It’s about your client and what he or she needs.