Tom Asacker blogs about 7 branding concepts that still seem valid, but then again, maybe not. Whatever you think of Tom’s post, I hope he gets you thinking more deeply about your own brand, what it means and how you’re living it.
The seven wonders of branding
I think the bottom line is that you must rationally (and probably experientially) believe and understand marketing concepts before you spend time and money on them. So, if something does not broadly make sense for you as a human and a consumer, don’t do it in your business. For instance, my gut and experience tell me he short-sells the value of repetitive messaging. While it is true that repetitive messaging alone won’t cause a mysterious “click and whirr” in a consumer’s mind causing her to buy immediately, it does cause a not-so-mysterious click and whirr that signifies recognition, even if it is the same “old” message over and over. That’s more than half the battle, and should not be taken lightly.
Marty,
Good thoughts. Of course, some things we recognize with positive associations, some not so much.
Be well,
Bob
Marty has a point. As a married man and “Daddy,” I most certainly will never short sell the value of “repetitive messaging:”
Daddy! Daddy! Daddy! Daddy! Daddy?
Fine! You can have that lollipop!
Anthony,
Always appreciate your contributions to the comments here.
Be well,
Bob