My friend Pam Tierney blogged the other day about some of the changes that have taken place in her hometown in Indiana. Of course, it’s not just basketball in small town Indiana that’s changed in the last several years. It’s become trite to say “everything has changed” in the last 10 to 15 years. Just because it’s become trite, it’s still true.
15 years ago almost every voiceover I did was done is someone else’s studio. I was ahead of the curve, having built my first home studio in 1986; but that was because Chuck Wagner and I were producing our own syndicated radio program. So, aside from my voice work for that program and for some other freelance radio production, everything else I recorded as a voice talent was done in some other professional studio. If you were active in voice work back then, you know what I mean.
My work back then was in just 3 categories. Television commercials, radio commercials and industrial narrations. There were no web narrations then. Combuter Based Training was just being invented, and was years away from transmogrifying into eLearning. If I needed to deliver audio to someone in another city I used FedEx to send a reel of tape.
And that’s just the changes in our little world of voiceover. Today, newspapers and broadcast media are pale shadows of what they used to be. People are tired of bad commercials. Today you have to be good enough to be hired not just in your town, you have be good enough to be hired on a stage as big as the whole world.
So, what are you doing to keep moving forward? Because if you’re standing still, you’re losing ground.