Fish where the fish are

I’m not a fisherman. I confess this even though I know it may offend you. It’s not that I want to offend, I’m just trying to clarify that even though I’m using a fishing analogy in the title of today’s post, this analogy doesn’t come from some deep pool of fishing experience. (pun intended there) It’s just a handy analogy.

I do have a younger brother who loves to fish and I’ve even gone fishing with him a few times; but that scant bit of experience hardly qualifies me as a fisherman. Oh, and to run just a little further down this bunny trail, since I’m the oldest of my siblings, all of my brothers are younger brothers.

OK. Back to the point now.

From both my scant experience and from observation I know that if you want to be successful at fishing, you have to fish where the fish are. Having grown up in Minnesota where you can throw a stone in any general direction and hit a lake, it doesn’t work to just pull up to a random lake, pull out your fishing gear and drop in a line. Some lakes don’t have any fish in them. So, you can fish there as long as you like, you won’t catch any fish.

While I do refer voiceover work (sometimes) to over voiceover people, and thankfully receive referrals for voiceover work from other voiceover people from time to time; the majority of my work doesn’t come via that route. The majority of yours won’t either.

As usual, Seth Godin makes this point much more eloquently than I do, in this case in a post at the blog at his new publishing venture called The Domino Project. If you haven’t yet checked out The Domino Project, you really should.

And good fishing!