Seth Godin, as you probably know, is a first class writer about business and marketing. His insights are worth your attention every day, but I especially want to point out his blog post from a few days ago called “A hierarchy of business to business needs.” Think about what you’re doing when you’re selling your voiceover services. Are you selling to consumers? Almost never, right? You’re nearly always selling to a business and much of the time, not to the owner of that business.
In light of Seth’s list, linked above, how do you need to adapt your marketing messages?