Do you ever take a moment to think about how fragile is the thread on which your (my) voiceover business hangs? By using that metaphor I am not trying to imply that everything is about to collapse on you, but here’s reality. Any one of us could wake up tomorrow unable to speak. We could be involved in an accident that takes away our ability to see. Or walk. Thousands upon thousands of people, some of whom we know personally, are fighting cancer or heart disease or a myriad of other challenges.
I don’t mean for this post to be such a downer. I simply want to encourage you to take a moment to feel the fear as Seth Godin reminds us in his post this morning.
By taking a moment to feel that fear, we can turn our attention to the important matters that are buried in the everyday flurry of our lives.
Here’s an example, I was thinking over the weekend about a former client. Someone with whom I worked on a regular basis for several years. I did a search in my email archives and discovered to my shame that I haven’t connected with this guy in 3 years. So, I reached out to him with an email this weekend. Just checking to see if all is well with him.
Staying in touch with clients you value and who value you, this is one of the most important things we do. Yet, in the hustle of daily activity it’s easy to let something like that slip. For 3 years!
Now, is this fellow going to become a client again? I have no idea. But, what’s important is to stay in touch unless and until we’re told to “go away and don’t bother me again.”
As I’m writing this post, I’m also remembering another potential client who asked me to touch base with him once a month because he’s confident he’ll have something for me, but needs a reminder so when that opportunity is ready he’ll remember to reach out to me.
Take a few minutes to feel the fear that is holding you back, the fear that is buried in the busyness of life. And then turn your attention to the important matters that come to mind as a result. And have a great week!