You may or may not have seen my friend Kelley Buttrick’s post on her site about Jeep. It’s an arresting and original campaign by Kelley to position herself as the logical choice as the next voice for the Jeep brand. Here is just one example from her site:
Kelley’s campaign is brilliant on so many levels. Focused. Original. Audacious. And yet respectful and highly professional. I have no doubt that, even if Kelley doesn’t end up as the voice of the Jeep brand, the benefits of this marketing campaign are going to redound positively for her for years to come.