My good friend and voiceover talent Liz de Nesnera has just started a voiceover blog. I’m adding her to my blogroll right away, of course. Liz has contributed so much to the VO-BB that I can’t help but look forward to reading what she has to say on her blog.
Update: Based on Liz’s comment below, I’ve updated the link to point to her new blog location.
If you blog about voiceover here are two quick ways to add links to your blog.
First, if you’re not already listed on my blogroll, leave a comment here with your blog’s address and I’ll add you to my site promptly. For that matter, if you blog about marketing, public speaking, acting or another else you think might be of interest to me and the folks who come by here now and then, leave a comment with your blog’s address. If I agree that it’s a good match for this site, I’ll add you to my blogroll as well.
Second, you’re invited to request an add to the Voice Over Times blogroll. Read the details at Vox Daily, and you’ll be on your way to another link.
I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.
- The best blogging techniques.
- How to get traffic to your blog.
- How to turn your blog into money.
I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.
Dana Detrick-Clark posted about this on her blog.
Having looked through this material now, I am removing the links from the above.
My friend Liz de Nesnera has been a frequent commenter on this blog for some time now. She’s also a very gifted voiceover talent, as you can clearly hear in her demos, right there on the front page of her web site. In the comments to a recent post, it was suggested more than once that Liz would be a natural to start her own voiceover blog.
Register your vote, yes or no, in the comments to this thread. You’re also welcome to suggest some possible blog names, and sites and/or software that she can use. (As you might be able to tell, I’m rather partial to WordPress, but it’s not for everyone. There’s also WordPress.com, where you can host your blog free.)
You already knew that before you stopped by here, of course. But, I was thinking about this truism because of a heart-felt post from my friend Dave Courvoisier on his voiceover blog. It’s well worth a few minutes of your time and, I hope, will give you some insight into a fundamental truth: be careful where you build your foundation. If it’s not on solid ground, the consequences won’t be good, for you or your foundation.
VoiceRegistry Blog is a brand new release from Voicebank.net. You can get an overview of some of the folks who will be posting from their initial post. In addition to blog posts, they’re also doing interviews and releasing them as podcasts. The first is with British actor Martin Jarvis. Looks like a place I’ll be visiting often.
My thanks to my friend Dan Nachtrab for alerting me to this new blog.
Meatball Sundae is the name of Seth Godin’s new book. As with all of his material, it’s chock full of valuable insights and challenges. I particularly enjoyed Brian Clark’s review of this book on his blog, Copyblogger. (There’s also an audiobook version of Meatball Sundae.)
Among the many people I got to meet in person during the course of my travels in 2007 was a very talented gentleman named Peter O’Connell, a genuinely brilliant voiceover talent and an even more brilliant marketer of his voiceover services. How brilliant? Well, here is a survey of what I see as the single greatest bit of blog marketing, at least in the world of voiceover blogs, that I’ve ever seen. One that it’s been playing out right before our eyes in the last 2 weeks.
First, Peter identified a subject about which he felt passionately, and not only he, but quite a few others. That subject being the decision by NBC Television to hire Michael Douglas to provide the voiceover introducing the NBC Nightly News with Brian Williams. Mr. Douglas is a well established star in the movie business both in front of and behind the camera. And he has a wonderful voice. But, Peter didn’t think it was the right voice to introduce something as important as the nightly network newscast. So, he blogged about that. And for most folks, that’s where we would have stopped. But Peter was just getting started.
Next, he created an (unofficial) casting call for voice over talents to submit an audition for the News intro voice, even providing a clean copy of the NBC Nightly News theme music to use with the auditions. Entries began to pour in from all over North America as well as at least one entry from the UK. Not only did Peter blog about his contest, he posted notes about it on the VO-BB, the Yahoo! Voiceover Group and prepared and distributed an official press release about the contest.
Naturally, lots of us other voiceover bloggers posted about this contest, as well as putting our hats in the contest ring.
By the time the dust had settled, Peter had received 60 entries to his contest, not counting his own initial example entry.
Taking his game to even greater heights, Peter then invited everyone to vote for their top 3 favorite entries. As I type this message late New Year’s Eve night, 61 voters have been entered their top picks. Again, Peter posted an invitation on the VO-BB, the Yahoo! Voiceover Group and prepared and distributed another official press release.
By the way, the voting is still open through at least New Year’s Day, so if you haven’t cast your vote yet, go here to listen to everyone’s entry and then go here to enter a comment with your top 3 picks.
So, the story isn’t done, but from the standpoint of voiceover marketing and blogging, this has been the story of the year in 2007 and carrying over into the early part of 2008 of course. I don’t have access to his server logs of course, but I’m sure this has taken Peter’s blog traffic to new heights, and while some of those visitors may not return, Peter has very wisely invited everyone to subscribe to his blogs feed each stop of the way, including links to his own favorite blog reader for anyone who doesn’t already use one.
Really brilliant stuff Peter. I am in awe of what you’ve accomplished. I’ve learned so much from you in this past year, and not just through this series of events. But watching all of this unfold has multiplied my admiration for you and your business savvy. You are doing a great job and I wish you much continued success in the coming year.
Oh, and while we’re at it, if you’d like to subscribe to this blog, here is the link you need to add to your feed reader. ( http://feeds.feedburner.com/TheVoiceoverBoblog ) Peter uses the Google Feed service. I use Thunderbird. There are lots of other choices. Just search on the term “feed reader.” If you’d rather just have the posts sent to your email inbox, you can do that here.
The following was slipped over the virtual transom at the offices of The Voiceover Boblog recently. It makes for some interesting reading and addresses something I’ve posted about a number of times before, in a somewhat oblique way, and gives me an opportunity to post about that subject again. I’ll offer my thoughts after you read this missive.
It has been holiday slow and I’ve been able to spend some quality time ‘market researching’ the voice savvy boards over on 123. It’s always helpful for me to see what talent are talking about.
I see our name pop up a lot and see some concerns I wanted to address. Yes, we do post on 123. and I’ll explain here when and why.
Don’t we have enough talent on board to be able to nail every job ? The answer should be emphatically yes. Unfortunately the answer is no, the old school agency roster has become obsolete for us.
While we will always present our top people in-house and always give those as well as Nancy [Wolfson]‘s people our first look and priority, we are well aware that our clients still expect more and then, even more.
Typically the more ‘saavy’ agency clientÃ¨le, want to scour the nation when they cast their vo, as the better and bigger market sounding stuff they can produce, the more likely they can keep their client happy in a competitive virtual marketplace. The regionalism of yesteryear has given way to the virtual globalism today. No spot has to sound like it was created in Farmington, New Mexico ..they can all sound like they were produced in major markets, thanks to the open access to great talent and a wide affordable bandwidth.
People love to gripe and I love it, in fact, I am captain of my own ‘bitch about dem bitches’ squad. Gripe about Big Fish though and I’ll defend us to our open borders, that is my honor and this is my baby.
We have changed with the times, to survive, just as talent have, so we must reach out now to meet our clients needs despite how much more ground we must cover or how much extra labor is involved. We understand that if we cast to the universe for talent, then perhaps some of our clients, at some point, will not feel that they have to. We’ve been successful with that strategy, though we have to put in 3X as many hrs, only so our clients won’t feel the need to list in 100 places.
This is exactly the reason why we post outside our agency in various places at times, only when we know our client will otherwise not feel ‘serviced’, to ultimately bring them around to the idea that we can provide whatever they could possibly need. Next time they may well consider coming to us directly and we can shut down our broadcast systems and do what we do best.
Our intention is not to replace or bury our top talent in a sea of applicants for the same $400 gig, but we know that with 123 and other VoiceBAY subscription outlets in the picture to stay, and talent with representation overlapping X10 in some cases, that unless we keep pace and innovate, we’re among a dying breed.
Our time-honored professional casting and representation and negotiating services now wholesaled to you and voice seekers on searchable Internet database sites. Our ability to get you top dollar, now replaced by your ability to offer services for much less. Exclusivity is gone and in it’s place, the opposite of exclusivity and the bargaining power that goes with it, talent have become a commodity
Who are we competing with now?
With you (the talent) frankly.
But we’re still kicking and quite hard, we have only changed our ways for the seasons.
Happe New Year.
HATE the HATE in ’08.
owner. The Big Fish Voice Company
I’m sure at least one reason this note was slipped over my virtual transom is because there’s been a certain amount of controversy on the various boards about this matter. This note was not sent to me directly by Elynne Dale, though I am posting it here with her explicit and direct permission.
My point of view on this matter is somewhat different from other’s I’ve seen. I don’t see this as a big deal. I understand that some folks are really upset. I understand most of the reasons why they are upset. I just see things from a different point of view.
The world of voiceover has changed from when I started getting serious about it in 1983. And the pace of change is accelerating. Elynne’s point above that now she and her agency are competing with us, the voice talent, is spot on. I’m very impressed with the brilliant marketing efforts that I see by many of my friends and by other voiceover talent I don’t yet know personally. While I’m sure there are folks who still run everything through their agent, I’m equally sure that number is small and falling rapidly.
For good or ill, we who do voiceover work now are often our own agents and managers; doing not only the marketing, but the negotiation of terms, the editing and delivery of the audio, the billing, the collections and everything else. What we’ve gained in greater independence, we’ve lost in being shielded from these details and routine. You know what I’m saying is true, especially if you’ve been around long enough to remember the way things used to be.
I’m not lamenting here for the old days. I’m just trying to underscore what I see as a valid comment.
All of which brings me to the point to which I alluded at the beginning of this post. There is no competition in voiceover. Oh, there are lots and lots of very talented people. But, none are my competition. Because I am the world exclusive source for voiceovers by Bob Souer. The relationships I’m building are with people who are looking for my voice. I hope you’re doing the same with yours. Because you are the world exclusive source for your voice. Now, in any given year, am I going to book more work and collect more money that you? I have no idea. My focus is on super-serving my clients, providing for my family and keeping my promises. I can’t allow myself to wonder how I’m doing compared to you or anyone else.
This is ultimately why I’m not worried about whether I see an audition I’ve received from Big Fish also posted on Voice123.com. It doesn’t matter how wide the net is cast. If the client is looking for my voice, they’re going to pick me whether I’m in a group of 5, 10, 500 or 11,000. On the other side of the coin, I use the same set of criteria for auditions that come to me from my agents as I do for auditions that come from Voices.com or Voice123.com. It has to be right for me. It has to be something I’m interested in doing. It has to be at a budget level high enough to be worth my time. I hope you apply a similar filter, because without it you’re just setting yourself up for a bunch more effort than necessary…much of it unproductive at best.
Thanks for reading. Comments are open if you’d like to respond. And, my best wishes to you and all whom you love for a very happy and successful New Year.
My friend Mary McKitrick is an inspiration to me, largely because she’s one of those people who actually do a thing rather than just sit around and talk the thing to death. If you’d like to understand the title of this post, take a moment to learn the connection between voiceover and roadkill on Mary’s voiceover blog. And while you’re there, you might pick up an idea or two about how to build connections and further your own marketing efforts.
The Future Now blog is a must read for anyone who wants to understand how to communicate more effectively on the Internet. A recent must read post highlights a brilliant marketing campaign by an established company that’s taking their game to a new level.
Update. I’ve discovered it’s possible to embed the video from Burger King, so here you are…
Everyone has at least one. Including me, of course. Speaking of which, I rather like the opinions expressed by my friend Dave Courvoisier on his blog as he shares an email exchange with a fellow voiceover talent.
While reading Peter O’Connell’s voiceover blog today, and specifically his post about his trials in getting to a family Thanksgiving celebration in Atlanta, I clicked through to some excellent advice on the Copywriting.com site titled Top 10 ways to drive traffic to a new blog. Excellent material that applies to every blogger, not just those who are new.
Donna Papacosta is a veteran podcaster and blogger. Her podcast show #66 offers a chance to compare the sound of several microphones and recording devices that are often used for podcasting.
With thanks to my friend Chris Eder for posting the links on his blog, I read a couple of really thought-provoking posts today on Peter O’Connell’s blog and on a blog new to me called The D-Ring, written by military public relations specialist Steve Field.
I started this blog because I love to write and I wanted to give myself an outlet for writing that would also help me connect with other like-minded souls: other voiceover talent.
I also want to connect with the producers, writers, agents, studio engineers and others who are part of our world of voiceover because they hire or refer us. At the same time, like Peter says in his post, I’m really just writing this for you and me. Because we’re the only 2 people here.
Peter says he is concerned that his posts might be too long. I wonder if you think my posts are too short most of the time? Let me know. Comments are open.
Most of the promised Phase 2 update to BlogRush has been delivered tonight. I’m going to be patient and see how it goes, and if you have a blog, by all means do sign up.
You can follow the updates and information on the Income.com blog.
Take a few minutes to look at your business web site (you do have a site for your business, right?) and ask yourself how well you match up with these three simple suggestions. It will be a few minutes well spent. Then, let me know what you think. For that matter, let me know how you think I’m doing.
For some time now I’ve been searching for a new theme for this blog, one that is fully compatible with the latest changes and updates to WordPress while also allowing me to carry over as much as I can from my main web site. Well, at least for the moment, I think we’re very close to the mark. I have bit of tweaking here and there still to do; but all in all, I’m happy with what we have. I hope you enjoy the new look and that you’ll come by for a visit again real soon.
Please leave your comments…good, bad or otherwise.