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Career Advice

Play Among the Stars with Pat Fraley

Career Advice, General, Getting started in Voiceover, People

Pat Fraley is holding a special day of training with Ed Asner and several other top voiceover pros on Saturday, September 20, 2008 at World Famous Buzzy’s Recording in Los Angeles.

Here’s an audio recording of Pat with a quick preview.

[audio:https://bobsouer.com/pix/PlayAmongTheStars.mp3]

Details on price and registration are on Pat’s web site. I wish I could be there, but I’m all ready booked that weekend.

While you’re on Pat’s site, you can check out the rest of his schedule this fall. I see that he’s holding events not only in Los Angeles, but also Chicago, New York City, Vancouver, and Atlanta.

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Not just once a year

Career Advice, General, People

As I’ve been learning to be more business-like about running my voiceover business, I’ve been learning the value of not only planning but of re-evaluating and revising one’s plans. My friend Bobbin Beam offers some terrific and valuable suggestions on her blog about what to do with your plans for this year now that we’ve reached the end of the summer season.

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Not another metaphor from the Olympics

Career Advice, General

Yes, but one well worth a few moments of your time, I think. Tom Asacker offers some some marketing insights based on his observations about coverage of the Olympics here that make two salient points, one directly and the other implicitly.

Contrasting marathoning with gymnastics, Tom points out that a focus on the racing metaphor has an unanticipated down site.

Do you compete? Are you like a marathoner or cyclist? Are you trying to “catch” someone. I certainly hope not. The competitive paradigm is an extremely dangerous one in business: it forces you to both compare yourself to, and align your thinking with, others. And inevitably, you begin focusing on the wrong things.

At the start of a race you have a panoptic view, don’t you? You’re aware of everything and everyone. But as the race progresses, you tend to focus narrowly on those few runners nearest to you – your “competitors. And what inevitably happens? You get blind-sided.

His point is that marketing and branding are ultimately not about competing but about excelling and being unique.

Great brands visualize each days “routines,” with the goal being to “stick it” every time. They’re driven by something inside of them; something that pushes them forward and allows their uniqueness to shine through. This notion that brands need an enemy–someone or something external–to motivate them is a bunch of old, white guy horse hockey.

The implicit point comes back to a theme I’ve sounded on this blog a number of times in the past. There is no competition in voiceover. And ultimately it’s Tom’s point about branding that underscores why I see things this way. If you wish to be a generic voice doing “happy” “sad” “upbeat” or “smooth” reads on cue, you’ll find there’s a lot of competition. Tons.

But, if you concentrate on marketing your voice, your unique experience, values and take on things, you’ll discover that you are the world-wide exclusive source for voiceovers by you; just as I am the world-wide exclusive source for voiceovers by Bob Souer. There is no competition because no one else is you.

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It’s up to you

Career Advice, General, Getting started in Voiceover, People

While digging around the Voiceover Universe site, I ran across this gem of a post by Rick Party the founder of the site. Take a moment to read the solid gold advice Rick offers from his perspective as a real working pro voice talent. Some advice isn’t worth any more than you pay for it (nothing), but what Rick has to say is worth more than one reading. And then look in your mirror and ask yourself if you are willing to pay the price of success, keeping in mind that price is denominated in effort and time far more than it is in money.

And while I have your attention, I’ll mention Banksey’s axiom, first documented (to the best of my knowlege) in this post on the VO-BB from June 2005 by my friend and mentor, Philip Banks. To wit: “95% of people launching themselves onto the voice over market will not make any money at all.” If you’re sure you want to pursue voiceover work as your new career, you have to make up your mind you’re going to be one of the 5 percenters.

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Acting for Advertising, part 6 teleseminar

Career Advice, General, Getting started in Voiceover, People

Nancy Wolfson and Anna Vocino are holding the next in their series of teleseminars on Acting for Advertising one week from today, Wednesday, August 27, 2008 at 9:00 PM Eastern/6:00 PM Pacific. Registration details are at the Break Into Voice Over site. Price is $39.00 for the teleseminar (or $49.00 if you want also get an MP3 copy of the teleseminar afterward).

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Certain Vocal Characteristics Can Make or Break an Ad

Career Advice, General, People

With thanks to RadioCreativeLand for linking to the story, there’s a very interesting article at RBR.com on vocal performances for commercials.

The article, by the way, is written by Dan Hill, Preseident of Sensory Logic, Inc. and if you’d like to know more about him, he’s featured in another post on the RadioCreativeLand site.

(edited to fix typo, twice.)

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Rules of Engagement

Career Advice, General

Do not miss Tom Asacker’s blog post today. Tom quotes extensively from a new book by Phil Fragasso called Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life .

Here are a couple of key points …

As counterintuitive as it sounds, the surest way to lose customers is to give them too many choices. People are inundated with decision-making responsibilities. Think about your own life. Every single day you’re faced with literally hundreds of personal and professional decisions. Take a walk through your local grocery store and if your choice of cereals, shampoos, sodas, detergents, and breads don’t approach a thousand different options then you’re living in the wrong neighborhood.

And …

We’ve created an environment in which the experience of buyer’s remorse – questioning whether you made the right purchase decision after the purchase has been made – is being replaced with buyer’s aversion, a pre-purchase feeling of angst that leads directly to a paralysis-by-analysis mindset. If we make it too hard to choose, we make it very simple for the consumer to walk away. (Or even worse, we force the consumer into making a quick decision based on the one differentiating factor he actually understands: price. And that’s a lose-lose proposition for anyone who doesn’t happen to work for Wal-Mart.)

You’ll also find some suggestions about how to deal with this paradox that too much choice paralyzes decisions.

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Rodney Saulsberry has a one-day class next month in LA

Career Advice, General, People

Rodney Saulsberry emails that he’s holding a one-day Commercial Intensive workshop in Los Angeles next month at Tree Falls Studio. The workshop will start at 10:00 AM and end at 4:00 PM on Saturday, September 20, 2008. You can register for this workshop at the registration page of Rodney’s site.

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You’ll never look at service the same way again

Career Advice, General, People

This morning on the VO-BB, my friend and mentor Philip Banks posts a potent metaphor for looking at your voiceover (or other service business) career through the lens of an airline.

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A short marketing course in one easy lesson

Career Advice, General, People

Among the many generous and bright souls it has been my pleasure to meet in the voiceover world, one of the brightest is Peter O’Connell. Not only is Peter a truly superb voice actor, he understands and practices branding at a level so far above my own that I can only aspire to some pale shadow, some day.

If you doubt my assessment of Peter’s branding insights, take several minutes to read and digest his blog post called Screwing with Your Voiceover Brand. When you’re done, come back here and tell me I’m wrong if you really think I am, but I don’t expect much action on that score.

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Vanity mirror or money machine?

Career Advice, General, People

A short while ago I mentioned that you really should stop by the blog of Philip Banks on the Voiceover Universe site. Today’s entry is a perfect case in point. It’s called Vanity mirror or money machine? and sets out a challenge for you to determine whether your voiceover business priorities are set to move you ahead or to just stroke your own ego.

Most likely when you’re finished reading you’ll have a fresh perspective on how you approach certain things you do; you may even realize that you need to make some changes.

Update: You’ll probably need to join Voiceover Universe in order to read Philip’s blog. Even if you have no other reason for joining, that should be incentive enough.

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Free for work?

Career Advice, General, Getting started in Voiceover, People

From time to time I post some of the thoughts of Bob Fraser, a man who has worn about every hat that can be worn in show business from actor to producer and back again. An email I received today was so full of good information that I promptly wrote and asked for permission to publish the contents here. And with that permission granted, I encourage you to read what follows and think about how it applies to your own career.

First a bit of background. Bob had received two similar letters asking him for advice on whether it made sense to do some on-camera projects for no pay in order to get some useful experience and maybe some material for a demo reel. Here is his response …

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The sooner you begin your ‘career’ the better.

It almost always takes a long time to get anywhere in our business – and the time you wait to take forward steps is time wasted.

When I urge actors to look for work that pays, I really don’t care how old the actor is, or what experience they’ve had up to that point. It’s more about encouraging the ‘pro’s mindset’ … a frame of reference that every actor must start building as early as possible – if they hope to act for a living.

The amount of work an actor can easily get – which does not pay – is huge. I’d guess that there are enough ‘work for free’ opportunities to keep any decent actor busy for decades.

However, it’s the transition you make when you decide that you are really only interested in doing this as a profession (and the definition of profession is pretty much totally related to a paycheck), that marks the point when you start to take your career seriously.

I don’t think there’s anything wrong with doing student films, low-budget films, community theatre, off-off-off Broadway, summer stock, or putting together your own film, with your friends, on the weekends. But don’t make the mistake of believing that you will get any more out of those activities than the experience.

For instance, as far as working for free in the hope of getting material for a reel – think that idea through. If the material you get does not look like a totally professional production (in every way – music, editing, lighting, camera work, writing, acting, costumes, props, etc.) then it will not be footage that will be particularly helpful to you as an actor.

That’s because an actor’s reel is mostly used as a sales tool to convince an agent to sign you – and agents are generally not impressed with talent, passion, your desire to act, or cutting edge content — as much as they are impressed with actors who’ve managed to make money as actors.

That’s the best indication to an agent that an actor will be a good client. Period.

Showing an agent a lot of ‘free work’ pretty much defeats the purpose of a reel. So, a useful reel almost always contains clips from real productions – where actors are paid. That’s pretty much the only kind of reel that works with agents.

And – despite what you may have heard – casting directors are almost never excited about seeing your reel – until they’ve met you (and very few casting directors have time to look at reels when they are casting something). In fact, the only time a casting director will really want to see your reel, is in order to show it to higher ups – to convince them that it’s worthwhile to consider you.

Now, picture a casting director showing your reel (filled with free work) to Spielberg or other A-List director …

Got the picture? Are you really interested in risking what may be your big ‘shot’ – relying on work that was done on weekends by volunteers?

This is a huge subject – and to be honest I’ve written about it extensively in my courses. But, for now, please take my word for it – look for work that pays.

Don’t look for reasons to do what’s easy – in the hope that it will help you skip doing the hard stuff. Looking for work (that pays) is hard – but that IS the job. Getting to do the work is your reward for doing the job well.

Go ahead and do free work … because you love the material, or want to work with someone, or to build a network, or for the experience in front of the camera or audience – just be clear that free work rarely helps you skip the job of finding paid work … and is never a short-cut to achieving your long term goals.

Hope this brief overview is helpful.

Have a splendid week and, as always …

Much Success,

Bob

P.S. One week left to save 30% on The Agent Code by pre-ordering.

Discover the “guerilla tactics” that get actors noticed by agents. How to get an agent and how to agent yourself in the meantime.

http://www.theagentcode.com

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What Bob has written is obviously aimed at on-camera and on-stage actors, but the connection for those of us primarily doing voice acting is there. The single most important point being that looking for paying work is hard, but it is the job. If you don’t want to do that hard work, you probably want to plan on a career in something else and do a bit of voiceover work on the side now and then.

Yes, that’s pretty blunt. I always want to be nice and kind and likable, but I also want to tell you the truth. If I didn’t, I wouldn’t be much of a friend.

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Tennis and voiceover

Career Advice, General, Getting started in Voiceover

I have been quite remiss in my own reading of the voiceover blogs of my friends and peers of late; so even though this was posted quite some time ago, I commend the excellent comments and thoughts of my friend Liz de Nesnera to you on the parallels between tennis and voiceover based on her observations following the finals at Wimbledon earlier this month.

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Study weekend with Bettye Zoller in Dallas

Career Advice, General, Getting started in Voiceover, People

There’s a study weekend coming up in September (Saturday and Sunday, the 6th and 7th) in Dallas with Bettye Zoller of VoiceVoices.com. The weekend will cover four areas of focus …

  • Character cartoon voice techniques
  • Voice acting for commercials today
  • Audiobook narration techniques
  • The business of voice-overs worldwide

Tuition for the weekend is $495.00, which includes breakfast buffets, catered working group luncheons, a festive cocktail reception, and take-home packets. The Two-pay plan lets you enroll with $295 deposit–balance of $200 due on or before August 25 non-refundable.
For more information, visit Bettye’s home page.

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ACTOR’S TOOL-KIT #19

Career Advice, General, Getting started in Voiceover

It’s been a while since I posted one of these solid gold nuggets from Bob Fraser. Here’s the 19th in the series.

WHERE TO GET MENTORING

by Bob Fraser

As most actors who read my scribblings know, I’m a big fan of quotes. There is a good reason for this; I think that it really helps to have advisors, as one pursues a goal. And it’s always been my experience that wise advisors are the best advisors.

Now, many wise people have come before us – that is indisputable. Most have left behind some instructions, cautions, insights and advice. My attitude has always been, why not make use of, and benefit from their experience?

One of the wisest people of all time is Anon. No one knows who this Anon person was or when he or she lived, but Anon had some great things to say.

“Most people miss opportunity because it arrives looking like work.” Anon.

This is an important piece of advice because it goes right to the heart of the “I need an agent” (or manager) plaint that we hear (and say) so often. Deep down we know that getting our faces in front of people who hire actors is very important and yet we all fall prey to the rather silly idea that there’s a one-step solution to that problem – one that skips the hard work part – and that ‘brilliant’ idea is to get someone else to do it.

Believing that you need an agent to get started is bass-ackward. In the real world, you need to get started in order to attract the attention of a good agent. Believe me it is pointless to have a top salesman for your product if your product is still in the planning stages. 99.9% of agents know this. You can’t fool them.

When I tell actors this, they often respond with another complaint. “I’ve tried to get started on my own and it just isn’t happening.”

There’s a quote for that:

“Character consists of what you do on the third and fourth tries.” ~ James Michener

SKILLS, ATTITUDES AND TENACITY

A successful acting career is mainly the result of skills, attitudes — and, most importantly, the ability to keep showing up (tenacity) despite the rejection that we all face. No matter what some people say, talent is not a skill. Using your talent to entertain for a living – that’s a skill.

However, in the absence of a good attitude, learning the skills of a professional entertainer is almost impossible. And without tenacity, even the best set of skills will never see the light of day. If you want to be a professional actor, have a gracious attitude, a willingness to learn new skills and never, never, give up your quest.

I am often asked “when is the best time to start? Pilot season? When I’ve saved enough money? When I turn 21? After the kids are grown? September?”

I’m no expert, but here’s someone with a very clear instruction on this “when should I start” matter:

“Whatever you want to do, do it now. There are only so many tomorrows.” ~ Michael Landon

GOOD ADVICE IS FREE – IF YOU ARE WILLING TO ACT

See why I like quotes?

Because someone, somewhere has already dealt with my problems and found a solution. And many of them have been kind enough to write it down. All I have to do is read, understand, and begin to use all this great advice.

I urge all actors to start collecting quotes, find a few favorites, and make little signs. Stick them up on the refrigerator, computer or bathroom mirror.

These little “reminders” can have a beneficial effect on your career. You will be astonished at the education you will get – and the results you will achieve – when you start listening to your “advisors” and start “doing it.”

============================================================

PERMISSION TO REPRINT: You may reprint articles from Actor’s Tool-Kit, on your website or electronic newsletter.

However, in order to comply with my copyright, you must also include the following paragraph with your reprint:

“Reprinted from ACTOR’S TOOL KIT, the email course just for subscribers of Show Biz How-To — The Free Actor’s Monthly. Get your own free subscription by going to: showbizhowto.com

Copyright © 2006 Bob Fraser Productions All Rights Reserved”

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10 ideas for your voiceover career

Career Advice, General, Getting started in Voiceover, People

With thanks to my friend Steve Stone for passing along this link in an email today, you’ll find at least a few solid, actionable suggestions in this list of ten things a voice actor should do on the Back Stage site.

I’ve added Wendy’s Actor Inspiration site to my blog roll, after reading this article.

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Telling yourself the truth

Career Advice, General, Getting started in Voiceover

In the interview John Florian did with me at VoiceOverXtra (part 1, part 2) I mentioned one of my ongoing projects, to get the “radio” out of my voice. On that subject, there’s a very interesting post at Dan O’Day’s blog. One of the hardest things in the world is to hear ourselves as we really sound. What are you doing to avoid or work through your challenges? I’d love to hear. Comments are open.

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Harlan and Elaine in DC area this November

Career Advice, General, People

Harlan Hogan and Elaine Clark will present a voiceover weekend seminar for voiceover professionals November 15 and 16, 2008 in Bethesda, Maryland.

Get more information and Register at Harlan’s site.

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Breathe

Career Advice, General, Tools

My friend Juan, better known as Some Audio Guy, has an article on breathing at VoiceOverXtra that’s very much worth your time. We all know how to breathe, of course, or we wouldn’t be here on Planet Earth for long. But, do we really know how to breathe effectively while recording? That’s something else entirely.

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Study with Rodney Saulsberry

Career Advice, General, Getting started in Voiceover, People

You have a couple of study opportunities coming up later this year with Rodney Saulsberry. On Saturday, September 20, 2008 Rodney will lead a one day Voiceover Workshop at Tree Falls Studio in Los Angeles, CA.

Or if you don’t live in Southern California, Rodney will conduct a Commercial Intensive Teleclass for three Thursday evenings in October, starting October 16, 2008.

Registration details are available on Rodney’s web site.

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