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bob@bobsouer.com

General

Another quick update from Summit 2008 and VOICE 2008.

Blogging, General

One of the major highlights of Dan O’Day’s Summit 2008 was the return of Dick Orkin to the event. Dick was co-founder and participant in the Summit for the first several years.

Dick is truly a creative genius of the first rank and it was inspiring to hear a number of examples of radio campaigns the Radio Ranch has created through the years, in the context of the initial challenges set by the clients and how they found solutions to those challenges through the commercials they created. But, before all that got started, Dan had to convince Dick to actually join him on the platform.

Eventually, Dick and Dan did reconcile.

The entire experience revealed a number of valuable nuggets of information. One of my favorites was that when the Radio Ranch is working on an advertising campaign they don’t just come up with one or two ideas, but actually don’t quit generating ideas until they get as many as ten. Only then do they start actually crafting commercials.

There are many more comments and photos from Summit 2008 to publish, but they will have to wait until after I finish a narration I need to do for one of my clients this evening.

However, I do want to note that I was able to take in a portion of VOICE 2008 today. Nancy Wolfson did a very interesting presentation on branding. And while I was there, I got a chance to catch up for a few minutes with my friend, Anna Vocino.

Bob Souer and Anna Vocino at VOICE 2008 in Los Angeles

These have been a couple of simply incredible days and there are two more days of VOICE ahead of us. I’ll post more about both as soon as I can.

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A video from the Summit (updated)

General, People

Nancy Wolfson and Dan O’Day spend a few minutes chatting right before her afternoon seminar at the 13th Annual International Radio Creative and Production Summit. Watch for a further update with video, soon, I hope.

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Dan O’Day Summit 2008 – Friday

General, People

There are many more comments and photos to post about this day, but they’re going to have to wait for just a bit because I’ll have to copy the photos from my camera to my hard drive and I’m too sleep deprived at the moment to make that happen.

That update will include my comments about Dick Orkin’s contributions to this year’s Summit and about sitting in the hot seat during the Critique-A-Spot-A-Thon.

But for the moment, what I’d like to highlight is Nancy Wolfson and her afternoon-long seminar on voiceover. Nancy provided the whole lot of us with an amazing amount of information. Practical. Immediately usable. Beneficial information about how to think about the context of what we’re saying in a television or radio commercial.

Here are Nancy and Dan just before the seminar got underway.

My good friend Ben Wilson is taking part in the Summit this year, so during a break in the afternoon, Ben and I got a quick photo with Nancy.

This was yet another reason why I’ve taken part in 12 straight years of the Dan O’Day Summit. What you learn will make an immediate difference in your professional life.

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Balancing life and voiceover work

General

Philip Banks has hit another home run on the VO-BB, so I can’t help but point out this wonderful post called Life and voice over work. Read. Think deeply. Rinse. Repeat.

By the way, as Philip is a citizen of the UK, please note that the above sports metaphor may appear to be a reference to baseball; but in fact it’s actually about cricket.

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VOICE 2008 – Red Carpet Reception

General

Right after the Dan O’Day Summit meeting, several of us piled in to cars and headed over to the opening Red Carpet Reception at VOICE 2008. I was delighted to run into my friend Amy Snively there.

As you can see, neither Amy nor I were very good at keeping our name tags on straight.

I was delighted to introduce my oldest son Eric (who is here with me on this trip to Los Angeles) to Dave Courvoisier, a truly wonderful guy and the Master of Ceremonies for VOICE 2008 (as he was for VOICE 2007.)

Eric, Dave and I. As you can see, Eric was wearing his new VO-BB t-shirt.

And then we gathered several of us VO-BB folk for a group shot as the evening began to wear down.

From left to right: Pam Tierney, Dave Courvoisier, Bob Souer, Eric Souer, Melissa Exelberth and Greg Houser at VOICE 2008.

There will be more photos as time goes on. I’ll close with this shot of 3 of the four members of the VOICE 2008 blog dream team taken shortly after we arrived at the event Thursday evening.

Bobbin Beam, Bob Souer and Dave Courvoisier at VOICE 2008.

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Summit 2008 – Day 1

General

The Dan O’Day International Radio Creative and Production Summit kicked off again this year with a closed door session for those of us whom Dan lovingly calls his Repeat Offenders. (The term means we’ve been to the Summit at least one previous year.)

We had a very nice crowd of folks there and talked about a number of issues, some related more to those who work at radio stations and some related more to those of us who work as voiceover talent.

A key comment made by Dan during the session was …

We’re not in business to make our clients happy, we’re in business to make our clients money.

This is such an important point because a major key to success in your voiceover business is repeat business. And people are far more likely to hire you again and again if your work helps them succeed, not just pleases them in the short run.

Following the events of the evening, several of the folks who are part of the VO-BB gathered for dinner at a nearby restaurant.

Ben Wilson, Melissa Exelberth, Donovan Corneetz, Eric Souer, and Bob Souer at dinner following day one of Summit 2008.

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You’ll never look at service the same way again

Career Advice, General, People

This morning on the VO-BB, my friend and mentor Philip Banks posts a potent metaphor for looking at your voiceover (or other service business) career through the lens of an airline.

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Eric’s first voiceover class

Blogging, General

My oldest son Eric is working as my assistant and apprentice for the next year, having just graduated from High School in June. While he and I are in Los Angeles he received (slightly delayed) one of his graduation gifts, from Nancy Wolfson, a free voiceover lesson.

While Nancy directed from her desk …


Eric worked in her voiceover booth …

It was amazing to watch and listen and to hear how Eric’s performances grew during just this single 50 minute class with Nancy. As Eric and I drove back to our hotel room, he couldn’t stop talking about what a wonderful experience it was. I quite agree.

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Scott Brick Reads Harlan Coben

General, People

With my thanks to my friend James Lorenz on whose blog I found this video, here is a wonderful video of Scott Brick reading The Woods by Harlan Coben.

Thank you, James. Great find. Audiobooks are great fun, I love recording them. But they are a lot of work.

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Real or Not?

General, People

Eddie Eagle posts on the VO-BB about one of his new narration jobs, featured in Episode 4 of Spotlab.

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Voice Overs on Demand Podcast number 20

General, People

Terry Daniel and Trish Basanyi co-host the Voice Overs on Demand Podcast. Episode 20 features voiceover great Joe Cipriano, and has just been released.

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Magic and Marketing

General

Marketing wiz Tom Asacker has a new blog post, in the form of a YouTube video.

Mind-stretchingly good, I’d say.

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Chris in Action

General, People

My friend Chris Eder is a member of the Air Force and has all ready served multiple tours in Iraq. His latest assignment is in a different part of the world and you can get a quick glimpse at some of it when you watch this video posted on the Armed Forces Network Europe web site.

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A Dream Come True

General

Long, long ago … many years and many, many pounds ago … I enjoyed playing baseball and basketball. I was never a great athlete, but I got much join from taking part in those team sports. And like many folks, I watched in awe as the original Olympic Basketball Dream Team swept to victory on television.

Never did I imagine I would get to take part in a Dream Team. Yet, even this has turned out to be true. Check out details on VoiceOverXtra. And if I see you at VOICE 2008 or The 13th Annual International Radio Creative and Production Summit, I hope you’ll take a moment to say “hello”.

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A short marketing course in one easy lesson

Career Advice, General, People

Among the many generous and bright souls it has been my pleasure to meet in the voiceover world, one of the brightest is Peter O’Connell. Not only is Peter a truly superb voice actor, he understands and practices branding at a level so far above my own that I can only aspire to some pale shadow, some day.

If you doubt my assessment of Peter’s branding insights, take several minutes to read and digest his blog post called Screwing with Your Voiceover Brand. When you’re done, come back here and tell me I’m wrong if you really think I am, but I don’t expect much action on that score.

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Deb Monro newsletter

General, People

If you’re not on Deb Monro’s newsletter list, you might want to check it out. Her latest edition has just been published.

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Vanity mirror or money machine?

Career Advice, General, People

A short while ago I mentioned that you really should stop by the blog of Philip Banks on the Voiceover Universe site. Today’s entry is a perfect case in point. It’s called Vanity mirror or money machine? and sets out a challenge for you to determine whether your voiceover business priorities are set to move you ahead or to just stroke your own ego.

Most likely when you’re finished reading you’ll have a fresh perspective on how you approach certain things you do; you may even realize that you need to make some changes.

Update: You’ll probably need to join Voiceover Universe in order to read Philip’s blog. Even if you have no other reason for joining, that should be incentive enough.

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48 Hour Film Challenge

General

My friend Tammy McDaniel emails with a link to a delightful short film called The Mating Game. (Tammy plays the blond arm-wrestler.)

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Free for work?

Career Advice, General, Getting started in Voiceover, People

From time to time I post some of the thoughts of Bob Fraser, a man who has worn about every hat that can be worn in show business from actor to producer and back again. An email I received today was so full of good information that I promptly wrote and asked for permission to publish the contents here. And with that permission granted, I encourage you to read what follows and think about how it applies to your own career.

First a bit of background. Bob had received two similar letters asking him for advice on whether it made sense to do some on-camera projects for no pay in order to get some useful experience and maybe some material for a demo reel. Here is his response …

============================

The sooner you begin your ‘career’ the better.

It almost always takes a long time to get anywhere in our business – and the time you wait to take forward steps is time wasted.

When I urge actors to look for work that pays, I really don’t care how old the actor is, or what experience they’ve had up to that point. It’s more about encouraging the ‘pro’s mindset’ … a frame of reference that every actor must start building as early as possible – if they hope to act for a living.

The amount of work an actor can easily get – which does not pay – is huge. I’d guess that there are enough ‘work for free’ opportunities to keep any decent actor busy for decades.

However, it’s the transition you make when you decide that you are really only interested in doing this as a profession (and the definition of profession is pretty much totally related to a paycheck), that marks the point when you start to take your career seriously.

I don’t think there’s anything wrong with doing student films, low-budget films, community theatre, off-off-off Broadway, summer stock, or putting together your own film, with your friends, on the weekends. But don’t make the mistake of believing that you will get any more out of those activities than the experience.

For instance, as far as working for free in the hope of getting material for a reel – think that idea through. If the material you get does not look like a totally professional production (in every way – music, editing, lighting, camera work, writing, acting, costumes, props, etc.) then it will not be footage that will be particularly helpful to you as an actor.

That’s because an actor’s reel is mostly used as a sales tool to convince an agent to sign you – and agents are generally not impressed with talent, passion, your desire to act, or cutting edge content — as much as they are impressed with actors who’ve managed to make money as actors.

That’s the best indication to an agent that an actor will be a good client. Period.

Showing an agent a lot of ‘free work’ pretty much defeats the purpose of a reel. So, a useful reel almost always contains clips from real productions – where actors are paid. That’s pretty much the only kind of reel that works with agents.

And – despite what you may have heard – casting directors are almost never excited about seeing your reel – until they’ve met you (and very few casting directors have time to look at reels when they are casting something). In fact, the only time a casting director will really want to see your reel, is in order to show it to higher ups – to convince them that it’s worthwhile to consider you.

Now, picture a casting director showing your reel (filled with free work) to Spielberg or other A-List director …

Got the picture? Are you really interested in risking what may be your big ‘shot’ – relying on work that was done on weekends by volunteers?

This is a huge subject – and to be honest I’ve written about it extensively in my courses. But, for now, please take my word for it – look for work that pays.

Don’t look for reasons to do what’s easy – in the hope that it will help you skip doing the hard stuff. Looking for work (that pays) is hard – but that IS the job. Getting to do the work is your reward for doing the job well.

Go ahead and do free work … because you love the material, or want to work with someone, or to build a network, or for the experience in front of the camera or audience – just be clear that free work rarely helps you skip the job of finding paid work … and is never a short-cut to achieving your long term goals.

Hope this brief overview is helpful.

Have a splendid week and, as always …

Much Success,

Bob

P.S. One week left to save 30% on The Agent Code by pre-ordering.

Discover the “guerilla tactics” that get actors noticed by agents. How to get an agent and how to agent yourself in the meantime.

http://www.theagentcode.com

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What Bob has written is obviously aimed at on-camera and on-stage actors, but the connection for those of us primarily doing voice acting is there. The single most important point being that looking for paying work is hard, but it is the job. If you don’t want to do that hard work, you probably want to plan on a career in something else and do a bit of voiceover work on the side now and then.

Yes, that’s pretty blunt. I always want to be nice and kind and likable, but I also want to tell you the truth. If I didn’t, I wouldn’t be much of a friend.

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Curt is certifiable

General, People

My friend Curt Yengst is one of the best audio engineers I’ve ever had the joy of working with and knowing. According to his site, he’s now been certified by the Society of Broadcast Engineers as a Senior Broadcast Engineer.

Curt has a first class recording studio in Eastern Pennsylvania, on the off chance that you ever need a place to record in that part of the country.

(edited to fix typo in title)

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